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FFA announce new Walking Football Ambassadors

FFA announce new Walking Football Ambassadors
October 10, 2020

Football Federation Australia (FFA has announced that Socceroo great Paul Wade and foundation Westfield Matilda Dr Shona Bass have signed on to become national Walking Football Ambassadors.

Funded by the Australian Government through a $1.8 million Sport Australia Move it AUS – Better Ageing Grant, Walking Football is a national program led by FFA offering a social, small-sided and sustainable version of football specially modified for older Australians in metropolitan, regional, and remote locations.

The announcement of 84-cap Socceroos Wade, and Dr Bass who played in the Westfield Matildas’ historic first ‘A’ international against New Zealand in 1979, comes in line with the World Health Organisation’s ‘World Mental Health Day’ – a day that in 2020 is focused on targeting increased investment in mental health services and programs.

FFA Chief Executive, James Johnson, said that the announcement of Wade and Dr Bass as national Walking Football Ambassadors on World Mental Health Day helps FFA implement a number of elements from its XI Principles for Australian football and is timely, given the goal of FFA’s national Walking Football Hubs is to deliver mental and physical health benefits and social connectedness for older Australians.

Johnson notes “in line with Principle IV, it represents our commitment to evolving our football product offering to cater for the needs of our vast and diverse football community via a safe, inclusive, and enjoyable form of football designed to increase older Australians’ participation in regular physical activity.

“Paul and Shona represented Australia at the highest level of the sport and are well respected within the Australian football community. Their appointments are aligned with our focus in Principle II to improve engagement with former great players and involve them in the telling of the Australian football story, and we are delighted that they have agreed to take on roles as national Walking Football Ambassadors.

“The COVID-19 period has highlighted the importance of programs such as Walking Football to offer an outlet for Australians to remain active and connected with their communities, and with its focus on indigenous and culturally and linguistically diverse (CALD) outreach, we believe the program will play an important role in Australia’s COVID recovery, too.”

Dr Bass, who represented Australia in eight  ‘A’ internationals between 1979 and 1986, including the historic first ‘A’ international the Westfield Matildas played 41 years ago, said being involved with Walking Football ensures that she can remain an active football participant and promote football to women.

Dr Bass enthused “I am so delighted to be an Ambassador for Walking Football – a game that ensures our love of the great game will continue to be enjoyed through participation across the lifespan. I believe the format represents a great entry point for women, even if they have never kicked a football before.

“Walking Football embraces a holistic philosophy providing social, emotional and physical wellbeing for older adults. Regular physical activity in older age is paramount for healthy ageing. This, along with the social and emotional benefits of participating in a team environment, provides the ideal opportunity for the improvement of physical and mental wellbeing in older Australians.”

Earlier this year, Wade (pictured above) assisted FFA when he featured in a series of Walking Football ‘Play at Home Challenge’ videos that were developed to assist older Australians to remain physically active throughout COVID-19 lockdowns.

Wade advised that “it’s an honour to be an Ambassador for Walking Football in Australia. Yes, it’s a far cry from the work rate of a Socceroo, but it is more important than ever in these difficult times.”

To find out more about Walking Football, visit playfootball.com.au/walkingfootball

Images courtesy of FFA 

 

Related Articles

8th October 2020 - FFA releases final ‘XI Principles’ document to guide Australian football’s transformation

5th October 2020 - FFA welcomes Australian 2021 hosting of Asian Football Confederation Youth women’s qualification tournaments

16th September 2020 - FFA partners with Greater Shepparton City Council with goal to secure more AFC youth women’s qualifiers

31st August 2020 - Football Victoria’s Peter Filopoulos appointed FFA Head of Marketing

23rd August 2020 - FFA advises of record digital fan engagement for 2019/20 A-League

8th August 2020 - FFA name head of Australia’s 2023 Women’s World Cup office

2nd July 2020 - FFA discussion paper looks to start the transformation of football in Australia

19th June 2020 - FFA agrees new broadcast deal with A-League 2020/21 season set for winter finish

15th June 2020 - FFA Women’s Football Council releases Business Case to transform women’s football

29th May 2020 -  FFA looks for A-League season restart in July

2nd May 2020 - FFA supports measures released for resumption of grassroots and elite sport

17th March 2020 - FFA suspends grassroots football

13th December 2019 - FFA and NZF unite to submit joint bid for FIFA Women’s World Cup 2023

29th May 2019 - Maroondah City Council trials Walking Football program to promote positive healthy ageing

28th January 2019 - FFA to roll out walking football across Australia


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