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Fernwood Fitness to partner Melbourne women’s AFL club

Fernwood Fitness to partner Melbourne women’s AFL club
November 29, 2016

Fernwood Fitness, Australia’s largest women’s only gym, has officially signed on as a major partner of the Melbourne Football Club women’s team competing in the inaugural AFL Women’s competition in 2017.

The two year partnership will see Fernwood’s logo displayed on the team’s shorts.

With both brands committed to empowering women, Fernwood is hoping that the alignment will inspire young girls and women around the country.

With Melbourne a pioneer of the AFL women’s league, Fernwood Fitness saw this as a natural fit, looking back to their own entry into the women’s health and fitness fitness industry 26 years ago with the launch of the first ever women’s only gym, established in Bendigo.

Fernwood now has over 70,000 members and 70 clubs nation-wide.

Fernwood Fitness Founder, Di Williams, wanted to partner with the AFL club because they “are at the forefront of the women’s sport movement and a pioneer of the AFL women’s league.”

Williams added “we want to be the champions of women’s health. We want to inspire the hundreds of thousands of girls who now have these incredible role models to aspire to. They represent strength, resilience and grit.

“It’s the girls’ time to shine. And we want to give women a space where they can reach their full potential.”

Melbourne Chief Commercial Officer George de Crespigny is also excited to partner with the women’s fitness brand, adding “we’re excited to welcome Fernwood Fitness to the Melbourne Football Club as a major partner of the women’s team.

“For us, the ability to have Fernwood on the women’s shorts is a perfect fit for the club.”

The Melbourne Football Club has another partner in common with Fernwood Fitness, the Breast Cancer Network Australia (BCNA) and felt connected by the existing ties with the organisation.

Williams concludes “it’s an organisation that is close to our hearts.” 

15th November 2016 - AFL ADVISED TO PLAN FOR LONG TERM INTEREST IN WOMEN’S COMPETITION

10th November 2016 - FERNWOOD FITNESS REACHES HALFWAY POINT IN BREAST CANCER FUNDRAISING

16th September 2016 - AFL WOMEN’S ANNOUNCED AS NAME FOR NEW WOMEN’S COMPETITION

1st April 2016 - ONE THIRD OF AUSTRALIAN WOMEN BACK AN AFL CLUB

24th June 2015 - FERNWOOD FEMALE FITNESS GAINS HIGHEST LEVEL OF CUSTOMER SATISFACTION AMONG AUSTRALIAN GYM CHAINS


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