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Federal Minister for Regional Health appointed Honorary Ambassador for John Moriarty Football initiative

Federal Minister for Regional Health appointed Honorary Ambassador for John Moriarty Football initiative
April 1, 2021

Federal Minister for Regional Health, Regional Communications and Local Government, Mark Coulton has been being appointed as an Honorary Ambassador for John Moriarty Football (JMF). Established in 2012, JMF is Australia’s longest-running and most successful Indigenous Football initiative addressing 11 of the 16 Closing the Gap targets and life-changing for more than 1,500 Aboriginal and Torres Strait Islander girls and boys aged 2 to 16 years of age at a cost of just $1,300 per child per year. 

Minister Coulton together with Dugald Saunders, Member for Dubbo visited Dubbo yesterday to observe the JMF initiative and to see how the initiative is helping close the gap and transform the lives of Indigenous girls and boys, their families and communities.

The Minister and Saunders were also honoured with a pair of boots, painted by the young men at the Orana Juvenile Justice Centre where JMF is delivered.

JMF is delivered in 18 communities in NT, NSW and QLD and partners with 18 local public schools to deliver in-curriculum football sessions, as well as JMF’s after-school sessions, free holiday clinics, and weekend tournaments.

Minister Coulton advised “It is a pleasure to be here today, to see first-hand the difference this program is making to local children and the wider Dubbo community.

“I have long been a supporter of programs like this one that use children’s passion for sport to inspire positive change. The life skills that can be gained by playing in a team sport are enormous – from learning discipline and hard work to teamwork and relationship-building.

“There are also many physical and mental health benefits to playing sport, and it’s great to see the JMF initiative is helping to Close the Gap in our remote and regional communities.

“I’m proud to be an Ambassador of this initiative.”   

Minister Coulton and Saunders had the pleasure of experiencing a JMF in-school session at Dubbo West Public School, meeting participants and teachers and also speaking with JMF founders, John Moriarty and Ros Moriarty. 

John Moriarty, Co-Founder and Co-Chair of JMF and the first Indigenous footballer selected to play for Australia advises “we believe football has the power to effect powerful positive social change and provide pathways to improved physical and mental health, wellbeing, education and community engagement.

“What JMF has achieved has been incredible and it’s a real credit to our local coaching teams, Community Advisory Groups and staff.

“From a program in the remote Northern Territory community of Borroloola with 120 children in 2012, we now deliver to 18 different communities in the Northern Territory, Queensland and New South Wales and partner with 18 public schools. 

“Our growth rate for participants in the past 18 months is over 1,000%.

“One of the main drivers behind our ability to have such a positive impact on the lives of Indigenous children is because we are far more than just a football initiative. 

“We provide an integrated solution with an Aboriginal worldview that addresses the educational, physical and mental health, nutritional, and wellbeing needs of Indigenous children. 

“JMF is co-designed and led by local communities, so we can ensure it is delivered in a culturally-embedded way,” added Moriarty. 

Moriarty highlighted that “following on from the incredible impact JMF has had with its latest expansion, we are seeking further funding to scale the initiative to reach even more Indigenous children and communities across Australia.

“Our goal is to create these pathways and unlock the potential of Aboriginal and Torres Strait Islander children, families and communities.”

The initiative provides local Aboriginal jobs, with almost two-thirds of the 40 coaching and administrative staff being Aboriginal or Torres Strait Islander, and all receiving wide-ranging professional development, including in first aid, safe food handling, mental health and becoming licensed coaches. JMF is led by local Community Advisory Groups made up of community leaders, Elders, Traditional Owners, families, and local team members to guide and advocate for the program.

For more information on John Moriarty Football go to

Image top: Mark Coulton MP presented a JMF jersey by Head Coach Bryce Deaton; image above Dugald Saunders MP plays football with students from Dubbo West Public School


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1st September 2020 - Indigenous Affairs Advisor Leanne Brooke to Co-Chair NBL’s Reconciliation working group

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