iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Melbourne’s Fed Square secures dual awards for innovative events program
Last night's virtual Meetings and Events Australia (MEA) awards ceremony saw Melbourne’s Federation Square secure awards 'Special Event of the Year' and 'Event Venue of the Year' for influential event and marketing campaigns in 2020, during the height of the COVID-19 pandemic.
Fed Square is committed to creating a thriving precinct of cultural and civic activities, and endeavours to act as Melbourne's centre for creativity and innovation. These awards are a testament to Fed Square's management and their mission to reflect the rich culture, heritage and identity of Victoria through unique experiences that captivate and connect.
Fed Square claimed 'Special Event of the Year' for its Dining In, Turned Inside Out campaign which saw the Square come to life as a vibrant piazza with outdoor dining, entertainment and engaging activations. Dining In, Turned Inside Out aimed to support the reopening of Fed Square's cafes, restaurants and bars hit hard by COVID-19 closures, with restaurants like Chocolate Buddha, Transport and Beer Deluxe participating. The piazza was lined with greenery, comfortable seating and shady umbrellas, creating an inviting spot for Melburnians to sit and enjoy the best in hospitality.
True to the creative nature of Fed Square, the event was accented by a large art installation known as 'Sky Castle', created in partnership with ENESS. Sky Castle was a never-before-seen sound and light installation featuring colourful inflatable arches dotted around the Square, evocative of a rainbow. As people moved through the dreamlike arches, they could hear a joyful xylophone soundscape as well as stimulate vivid colour changes in each arch.
Dining In, Turned Inside Out effectively re-energised Fed Square, driving high visitation to the city and demonstrating how to safely and professionally reopen in line with COVID-19 regulations.
Fed Square was also awarded 'Event Venue of the Year' for the efficient way its team converted its premier event venue, The Edge, into a sophisticated virtual offering during lockdown. After just four weeks, Fed Square launched the Virtual Edge, a technologically advanced broadcast studio that allowed virtual events to take place safely and seamlessly. This meant high profile events were re-formatted and streamed across multiple platforms, stimulating the industry, engaging new audiences and providing high-quality entertainment at home. The Virtual Edge also gave Fed Square a new asset to create and share owned content including the award-winning Fed Fitness video series.
Fed Square Chief Experience Officer Suzana Bishop notes "we are pleased to accept these awards that re enforce for us that Fed Square's dedication to innovation, community and collaboration is not going unnoticed. We acted quickly, in a challenging time, to re-imagine Fed Square's offering to strengthen the local arts, hospitality and event industries and provide enriching experiences for people at home.
"As Victoria reopens in 2021, we are ready to again bring our industry expertise to support our precinct partners and create engaging experiences that will re-invigorate Melbourne.”
Images from top: Dining In, Turned Inside Out campaign saw Fed Square come to life as a vibrant piazza with outdoor dining, entertainment and engaging activations. All images Credit: Liam Neal; Fed Square launched the Virtual Edge, a technologically advanced broadcast studio that allowed virtual events to take place safely and seamlessly.
19th September 2018 - Fed Square’s new giant screen set for use as AFL finals live viewing site
12th April 2018 - Fed Square building set for redevelopment
8th March 2015 - Fed Square acknowledged for carbon neutrality
18th February 2015 - Fed Square’s Chris Brooks move to head Regional Facilities Auckland
31st December 2014 - Fed Square to mark arrival of 2015 with mass dance countdown
25th August 2020 - Melbourne’s Federation Square set for $20 million facelift
9th March 2020 - City of Melbourne looks to invigorate Federation Square
30th August 2017 - New screens to light up Melbourne’s Federation Square
12th July 2016 - Melbourne’s Federation Square to get new Chief Executive
16th June 2014 - Federation Square lights up Melbourne’s winter
10th December 2012 - NFSA celebrates Luna Park Melbourne’s 100th birthday at ACMI and Federation Square
2nd September 2011 - VMA holds latest ‘After Five’ function at Melbourne’s Federation Square
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!