Latest News

Back to Latest News back


Fan engagement expert to address 2014 Sports Fan Summit

Fan engagement expert to address 2014 Sports Fan Summit
June 25, 2014

With fans of the Seattle Seahawks being acknowledged as the most passionate and vocal in North America's National Football League (NFL), Mark Tamar, the Club's Managing Director of Fan Development & Event Entertainment will be sharing his experiences at next week's Sports Fan Summit in Melbourne.

Tamar, whose sports entertainment career spans over 30 years, with experience at Los Angeles Lakers, Los Angeles Dodgers, Washington Capitals and St. Louis Blues, currently works in the National Football League and Major League Soccer with the Super Bowl XLVIII Champion Seattle Seahawks and SoundersFC.

Over the years, Tamar has also had the opportunity to work on numerous national and international events, including the Super Bowl, the Pan American Games and the Olympics.

His experience coupled with numerous awards and accolades for sporting excellence, have made him one of the leading experts in this rapidly growing field.

For the Seahawks, their fans, known as the 12th Man, are the loudest in the NFL while their dedication is not a modern marketing phenomenon, but goes back decades.

At the Sports Fan Summit, being held at the MCG from 30th June to 2nd July, Tamar will explain how contemporary fan engagement has enhanced their involvement with the team – helping drive the franchise to the 2014 Superbowl championship.

With fan engagement a key topic in stadium management in 2014, the newly redeveloped Adelaide Oval is being recognised as a stadium where home fans can engage with AFL teams – with Port Adelaide fans seen as having a particular influence on their team’s home fixtures.

This advantage will also be considered in a panel discussion ‘The New Fan Experience in Australia’s big stadiums’, to be addressed by panellists including Andrew Daniels, Chief Executive of the Adelaide Oval Stadium Management Authority and Simon Gorr, National Venues Manager at the AFL at the Summit.

The topics of Fan Engagement (written by fan engagement expert Blair Hughes) and the Adelaide Oval are features in the May/June 2014 issue of Australasian Leisure Management.

The 2014 Sports Fan Summit is being staged at the MCG from 30th June to 2nd July.

Click here to view the Summit program and/or to register.

For more information contact conference organiser Simon Arkwright on +64 27 272 5728, E:



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing


TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business