Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Facial recognition to drive new sporting revenues
Rapid growth in facial recognition technology has the potential to drive new fan engagement revenue streams with augmented reality (AR) and virtual reality (VR) business Magnify World today announcing the signing an agreement with Faceware technologies and Image Metrics of Hollywood to represent their range of face mask innovations.
The agreement will enable sport fans to use real time face masks, instantly painting their face with any animation or team colour, then take a selfie or a video clip to share on social media before, during or after the game.
Stadium owners and leagues can also integrate the technology into their camera systems and zoom into a crowd and paint a fans face in real time, loading the screen shots for everyone to see.
Matt Coleman, Magnify World’s Head of Innovation, explains “(this) is a new marketing and branding platform for advertisers (backed by) a range of global case studies from over 100 United States colleges and the RIO Olympic Games that offered massive revenue results and branding.
“In addition there is a new kiosk available for merchandise areas and around the stadium both indoor and outdoor.”
The partnership comes as new facial recognition technologies achievee mainstream status with millions of users sharing their animated photos through companies like SnapChat and Facebook with their camera effects platforms.
Only last week Apple added AR selfie backgrounds to their new iPhone X and facial recognition for security.
Peter Busch, Vice President of Business Development at Faceware Technologies/Image Metrics comments “after our keynote at the Magnify World Expo in 2017 and the North American success we are now rolling out a range of targeted sports designs available to the Australian and New Zealand markets and Asia Pac region.”
Busch sees that technology that was originally developed for Hollywood movies - such as Brad Pitt in Benjamin Button, and gaming markets (sporting characters in PlayStation and Xbox games), adding “fans will be able to share their favourite face masks with their friends while stadiums can interact with fans and use stadium cameras to paint their faces on the jumbotron.”
Faceware Technologies is the most innovative and experienced facial motion capture technology provider in the world, and has become the gold-standard for facial motion capture and animation tools. Faceware’s hardware and software represent complete solutions for the interactive entertainment, film, video game, television, and commercial markets for clients such as Microsoft, 2K Sports, Electronic Arts, Sega, Sony, and more. Faceware Interactive is a division of Faceware Technologies, with a focus on bringing interactive experiences to companies across multiple industries.
Image Metrics is a world leader in facial analysis and detection software. Through patented algorithms, Image Metrics created its own platform to enable augmented reality experiences for the world’s most innovative brands. Their patented technology detects even the most nuanced facial expressions and was part of L’Oreal’s Make Up Genius and Nissan’s Die Hard Fan applications. Image Metrics licenses its technology to its sister company, Faceware Technologies.
For more information go to image-metrics.com
Magnify World is the creation of real time in game fan engagement for global sports fans and leagues using AR and VR. The company owns and operates one of Asia Pacific’s largest AR/VR EXPO having had over 2,700 delegates attend over the last two years.
For more information go to www.magnifyworld.com
Matt Coleman is moderating a panel discussion at the Money In Sport conference on the Gold Coast tomorrow.
Click here for details on the Money In Sport conference in the Australasian Leisure Management industry Calendar.
2nd November 2017 - SPORTING CONFERENCES CONVERGE ON THE GOLD COAST
11th May 2017 - CHINESE SUPER LEAGUE DELIVERS VIRTUAL REALITY IN LIVE BROADCASTS
5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES
28th April 2017 - ASIAN GAMES 2022 TO FEATURE ESPORTS EVENTS
13th January 2017 - AUSTRALIAN OPEN TO FEATURE NEW FAN ENGAGEMENT INITIATIVES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!