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Eventfinda announces Book Now, Pay Later option with LatitudePay

Eventfinda announces Book Now, Pay Later option with LatitudePay
May 5, 2021

Event ticketing and marketing platform, Eventfinda, is now offering Book Now, Pay Later with LatitudePay in Australia allowing ticket buyers to pay for their purchase over 10 interest-free weekly instalments – right up to the day of an event.  A $10 late fee applies if a payment is missed.

Eventfinda Head of Ticketing, Anna Magdalinos notes “our dedication to the events industry will always drive the innovation of our product and any partnerships we embark on. LatitudePay offers our customers benefits they will see both financially and through increased customer satisfaction.”

Eventfinda has been operating in Aotearoa New Zealand for over 14 years and this partnership with LatitudePay allows anyone ticketing their event with Eventfinda to opt-in to offer LatitudePay, giving event organisers, promoters and venues the option to offer greater flexibility to their customers.

LatitudePay has 170,000 customers in Australia and has been used by merchants since 2019. In 2020, merchants using LatitudePay saw an average transaction value of $270. Eventfinda was founded in 2006 as an events calendar but quickly saw the demand for a well-designed ticketing system that put the needs of venues, promoters and consumers on an equal footing. In 2009 they launched their first in-house developed ticketing platform.

Eventfinda Chief Executive, James McGlinn adds “this payment option has no upfront fees for ticket purchasers and is simple to apply for so we’re really pleased to be able to offer it to our ticketed events.

“There are huge benefits to LatitudePay for both our event organisers and their patrons, and the application process is simple. Ticket buyers can apply for a LatitudePay account in under two minutes to get a spending limit up to $1,000 – subject to an ID and credit check. Their ticket purchase is processed normally through Eventfinda and split into 10 weekly payments, so they can enjoy the events they love with financial flexibility while our event organisers receive payment in full.”

The fees for event organisers are specified during set up and deducted from their final settlement from Eventfinda following the event. Payment is made in full and the collection of purchase amounts is handled by LatitudePay so the credit risk is removed from the organiser.

While ticketing now represents 80% of the business, Eventfinda’s DNA as an events marketing company remains.  

In 2021, Eventfinda is now positioned to offer a ticketing system built specifically for performing arts venues, events and festivals – offering maximum flexibility and functionality. Innovation and dedication to the events industry shape how the company and its technology develops.

Eventfinda was founded in 2006 as an events calendar but quickly saw the demand for a well-designed ticketing system that put the needs of venues, promoters and consumers on an equal footing. In 2009 they launched their first in-house developed ticketing platform.

Eventfinda is now New Zealand’s largest independent ticketing company and the dominant event and live entertainment marketing platform.

More information on Eventfinda at

Image courtesy of Eventfinda Stadium

Related Articles

18th February 2020 - Kāpiti Performing Arts Centre partners with Eventfinda

12th October 2018 - Eventfinda takes on naming rights and ticketing for North Shore Events Centre

17th July 2017 - Eventfinda partners with Vodafone Western Springs Speedway

12th December 2012 - EventFinda/ EventFinder expands in Australia and USA

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