Latest News

Back to Latest News back

 

Eventbrite survey shows fans like to keep the good times rolling after live concerts

Eventbrite survey shows fans like to keep the good times rolling after live concerts
July 22, 2019

A new survey of attendees at live music events in Australia shows that fans like to keep the good times rolling after a show.

The newly published 2019 Australian Music Fans Report showed that within a few days of attending a music event, 47% of fans looked for other live music events they could attend, 25% bought tickets to another music event and 49% streamed the artist’s music.

Based on these findings, Eventbrite advise that “by re-engaging with fans within days of an event, (promoters, ticket sellers and venues) have the chance to capture them at a time when they’re most excited and ready for more live music experiences.”

The Report, based on responses from 1,132 adult event attendees who attended at least one live music event in Australia ticketed by Eventbrite between 1st January 2018 and 31st March 2019, also identified the “superfans” of music events, those who said they attend 10 or music events a year, suggesting that the opportunity to sell tickets to these fans post-event is even higher, with 63% of these fans looking for another live music event to attend after a show.

Based on the survey’s findings, Eventbrite offered three ways to re-engage fans to sell more tickets

1. Follow up with emails
Whether you host annual festivals or are managing a venue with regular acts, you’ve always got something in the works to sell to enthusiastic fans post-event. By utilising an email database and an early on-sale strategy, you can capture the feel-good vibes that people have after a live show and use it to sell out your next gig. 

Unlike email newsletters from ticketing companies, direct emails from venues, artists, or festivals can cut through the clutter of noisy inboxes because fans already have a relationship established with events and venues they know and love. You can also use the data you have on your attendees to tailor unique communication, segmented on what type of ticket they purchased.  

For example, if you run a venue with regular shows, in the days following your event you could target fans with a similar artists coming up based on genre. If you run an annual festival, you could collect registrations for your next pre-sale event, sell merchandise, or even encourage upgrades to higher-tier tickets for your next event.

This strategy sees you build loyalty with music fans and helps you build sales on the experience of your events, rather than relying on artists alone. Festivals using this strategy often sell a large percentage of their tickets before a lineup is even announced.

2. Tap into word of mouth by being prepared
Our survey showed that ‘Social Media’ was the biggest driver of event discovery, followed by ‘Word of Mouth’. It makes sense as 45% of all fans say they shared a photo, video or update to social media while at the event and 81% of respondents said they talked to family, friends, and colleagues after attending a show.

So how do you capture the buzz and capitalise on sharing from your events to drive future sales? While you can’t directly influence what people are saying, you can be prepared to capture anyone looking for more information when they hear about your event.

After an event, populate your social media channels and website with shareable content such as photos, videos, and recordings. You could even share this content directly to attendees via direct email (covered in the point above). 

Having this content readily available gives excited fans something to share with friends and family, and provides information for anyone who heard about the event and looked it up. 

This is also when you should also be promoting tickets to your next show or events. If you don’t have another event to promote, provide a way for people to subscribe to email updates or register for pre-sales for your next event. This helps to capture leads from excited fans and harness the power of ‘FOMO’ (fear of missing out) for people who didn’t make it but don’t want to miss out next time.

3. Connect your concerts on Spotify
Half of all attendees (49%) will head home and stream artist’s music after attending a gig. If they’re also looking for their next gig to attend, they can find it in the ‘Concerts’ tab on Spotify. Concerts recommends upcoming shows to fans for artists that they listen to or follow. By ticketing your event with a provider that is connected to Spotify, your upcoming events will be promoted to fans. This is especially handy if you have an artist who recently played elsewhere, at a festival or as a support act.

Eventbrite conducted the 2019 Australian Music Fans Report to understand what aspects of the music event experience are important to attendees - to help music organisers make informed decisions about pre-event marketing strategies, onsite experience and post-event communications.

For more information go to www.eventbrite.com.au/blog/asset/build-loyalty-music-fans/

Related Articles

20th March 2019 - Eventbrite announced as official Ticketing Partner of Vivid Sydney 2019

28th February 2019 - Cancelled Mountain Sounds festival owes Eventbrite almost $900,000

14th December 2017 - Eventbrite and Twickets announce ‘fair’ ticket resale initiative

6th September 2017 - Eventbrite research shows Australians believe events inspire positive change

28th June 2017 - Eventbrite teams with Facebook and Spotify to launch new ticket buying facilities

27th April 2017 - Eventbrite and Bandsintown integration now available to Australian organisers and ticket buyers

3rd February 2017 - Eventbrite Venue to offer integrated booking and ticketing solution for live music venues

18th November 2016 - Eventbrite shares tips for engaging employees with events

17th August 2016 - Eventbrite research shows Australians love festivals

7th June 2016 - Eventbrite appoints first Australian General Manager to drive local growth

12th April 2016 - Online streaming behind music industry’s revenue turnaround

4th December 2015 - Acquisition sees Eventbrite introduce RFID technology for events

13th October 2015 - Goodlife Health Clubs partners music streaming start-up Guvera

26th April 2015 - Eventbrite shares insights on millennials’ perspective on performing and visual arts events


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business