Latest News

Back to Latest News back


Eureka Skydeck wins World Federation of Great Towers award for King Kong promotion

Eureka Skydeck wins World Federation of Great Towers award for King Kong promotion
October 8, 2013

The World Federation of Great Towers has rewarded Melbourne's Eureka Skydeck with its 'Innovative Promotional Award' for its incredible stunt celebrating the world premiere of King Kong Live on Stage earlier this year.

Located on Level 88 of Eureka Tower in Melbourne's Southbank, Eureka Skydeck is the highest public viewing platform in the southern hemisphere and the ideal location to launch the mighty musical King Kong.

The media stunt garnered over $1.5 million in domestic and international media coverage and subsequently increased Eureka Skydeck sales by $430,000 during July and August 2013.

The stunt welcomed the stage musical King Kong to Melbourne by suspending a replica gorilla hand outside the tower clutching onto stunt-women Leigh-Anne Vizer, who was in character as King Kong's muse Ann Darrow.

The $200,000 stunt was the key element of Eureka Skydeck's strategy to leverage the synergy between the venue and the stage show, throughout the duration of the production.

Over 300 hours, 14 consulting groups including engineers and Keith Courtney and Christian Wagstaff from Creative Production Services, brought Eureka Skydeck General Manager John Forman's original concept to life.

Forman explains "the stunt was well planned but there were many risk factors.

"The weather had to be perfect, the rigging safe and the stunt double brave. If there was one element that didn't meet the strict criteria, the stunt was off."

Extending beyond the reach of the initial unveiling, the replica gorilla hand was positioned inside Eureka Skydeck after the stunt, allowing guests to enjoy the 'King Kong Experience' for themselves.

Guests still have the opportunity to have a photo taken in King Kong's hand with the visual effect of being suspended above the Melbourne skyline. With the addition of the hand, Eureka Skydeck has enjoyed its most profitable winter on record, a 20% increase on last year.

The 'Innovative Promotional Award' was recently presented to Forman in Berlin by the World Federation of Great Towers, an international association of great monuments.

A delighted Forman concluded "the real win for us is the positive feedback we have been receiving from the general public.

"Many more people have come up to Eureka Skydeck this winter to enjoy the 'King Kong Experience' after seeing the stunt in the news. We have also seen huge spikes in our social media and digital presence."

The World Federation of Great Towers exists to celebrate the astounding feats of architecture and engineering involved in iconic towers.

Eureka Skydeck competed against 44 famous towers including the Empire State Building and Eiffel Tower for the coveted prize.

The King Kong Experience will remain at Eureka Skydeck until February 2014.

For more information

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks



Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues


Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues


Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport


@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more



BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business