Latest News

Back to Latest News back

 

Etihad Stadium and Melbourne Victory agree 10 year partnership

Etihad Stadium and Melbourne Victory agree 10 year partnership
December 7, 2015

Melbourne’s Etihad Stadium has extended its venue partnership with A-League team Melbourne Victory for a further 10 years.

Since Victory attracted a record 55,436 fans to its 6-0 Grand Final demolition of Adelaide in 2007, the club has gone from strength to strength, often showcasing its talents to the nation before capacity crowds at the venue.

Six years later, in 2014/15 Victory played six games at Etihad Stadium during the Hyundai A-League season, averaging 35,612 fans per game with a season-high attendance of 50,873 for the Melbourne Derby Semi Final.

Victory Chairman Anthony Di Pietro said the Etihad Stadium extension supported the club's long-term vision, providing members and fans with ‘an unsurpassed match day experience at a world-class venue.’

In making the announcement at the club's recent Victory in Business Luncheon Di Pietro thanked Etihad Stadium management for their ongoing support.

Di Pietro stated "I'd like to sincerely thank the Stadium’s Board of Directors and particularly its Chief Executive Paul Sergeant, who has played an integral role in our relationship and throughout these negotiations.

"Paul and his team have been at the forefront of positive change at the stadium, including bringing the stands in to rectangular mode for football matches, upgrading stadium technology for our young audience with Wi-Fi innovation and introducing LED and IPTV screens."

"The stadium is critical to our long-term growth. We have had a 50% increase in membership and attendances over the past four seasons, in turn stretching our capacity at AAMI Park.

"Melbourne’s other A-League venue AAMI Park remains extremely important to Victory as well, and to have both stadiums locked in to long-term arrangements provides us with the opportunity to maximise our fan experience and atmosphere at every home game."

Etihad Stadium Chief Executive Sergeant welcomed the contract extension with Melbourne Victory, adding “Melbourne Victory has become one of the great success stories of Australian domestic team sport and we're honoured to continue its long-term arrangement as a partner club at Etihad Stadium.

“The cross town derby featuring Victory and City has grown into one of the most atmospheric and exciting sporting events in Australia and we’re privileged to host one or two matches a season invariably in front of sell-out crowds.

“With a combination of an excellent playing surface, our retractable roof, a regular capacity to bring the stands closer to the action, we feel we can take some of the credit for producing a fantastic atmosphere for both their highly skilled group of players and their extremely loyal band of supporters.

"Over a period of a decade Victory has shown the way both on and off the field and Etihad Stadium's been honoured to help showcase the club’s finest moments in front of one of the most enthusiastic group of fans that you'll find anywhere in the world."

29th November 2015 - MELBOURNE VICTORY FANS EXIT ETIHAD STADIUM IN FFA PROTEST

11th May 2015 - A-LEAGUE GRAND FINAL TO BE HELD AT 30,000 CAPACITY AAMI PARK

25th September 2013 - ETIHAD STADIUM GOES RECTANGULAR FOR A-LEAGUE MATCHES

19th December 2012 - ETIHAD STADIUM LAUNCHES SMARTPHONE APP FOR F&B PURCHASE

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business