Latest News

Back to Latest News back

 

Encouraging healthier lifestyles on Active Nation Day

Encouraging healthier lifestyles on Active Nation Day
September 28, 2012

Australians are being called on to take a collective step towards healthier lifestyles by embracing Active Nation Day on Sunday, 30th September 2012.

With a recent survey revealing that more than 53% of Australian do no formal exercise, Active Nation Day encourages all Australians to get moving and engage in physical activity.

Active Nation Day challenges Australians to let their actions do the talking and inspire their family, friends and co-workers to kick start healthier habits.

Part of active wear brand Lorna Jane's Move Nourish Believe (MNB) campaign, participants in Active Nation Day can record their movement on Lorna Jane's iPhone app that tracks users' runs, walks and cycles via GPS.

Since its launch last month, the app has already reached over 45,000 downloads, logged over 123,000 kilometres of distance covered and recorded over 140,000 minutes of activity. This equates to over 6,888,000 calories burned across the nation.

Lorna Jane founder and Chief Creative Officer Lorna Jane Clarkson (pictured) said she is passionate about encouraging the country to participate in Active Nation Day, stating "Active Nation Day is a priceless opportunity for all Australians to acknowledge the importance of living healthy and active lives.

"We want all Australians to get moving with their friends, families and pets, while contributing to the Lorna Jane iPhone app activity.

"This is the nation's chance to take their first step towards living their very best active lives." Once the user has completed each workout, they can visit microsite NOWMOVEIT.COM to track their movements and the progress of their friends and the nation, via an interactive map of Australia illustrating the country's activities.

Lorna Jane's Active Nation Day was catalysed by a study conducted with Roy Morgan Researchi exposing a shocking disconnect between Australian attitudes and actual behaviours towards leading a healthy lifestyle.

In a bid to make the nation's actions speak louder than words, Lorna Jane released the iPhone app to encourage Australians to move towards a healthy and active life.

Active Nation Day also links with Lorna Jane's women's empowerment MNB philosophy.

For more information on Lorna Jane and the MNB Movement, and a list of Active Nation Day events, go to www.lornajane.com.au/activenationdayevents

27th September 2012 - LORNA JANE TIGHTENS MANAGEMENT OF SOCIAL MEDIA


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business