Latest News

Back to Latest News back

 

Empty grandstands at F1 Korean Grand Prix put race future in doubt

Empty grandstands at F1 Korean Grand Prix put race future in doubt
October 8, 2013

Having struggled to draw the crowds in its four races, the future of the Korean F1 Grand Prix is in doubt.

While the race circuit at Yeongam, located 400 kilometres south of Seoul and near the port city of Mokpo, is popular with drivers it has struggled to attract fans. As a result, the race may be in jeopardy on a packed 2014 F1 calendar.

With some stands noticeably empty, and others sparsely filled, during the race on Sunday (6th October), Mercedes driver Lewis Hamilton observed "you just have to try and draw inspiration from the empty seats."

UK newspaper The Guardian quoted McLaren driver Jenson Button lamenting the lack of support for the venue, stating "it's always sad when there are no fans at a race because they make for the atmosphere."

Now in its fourth year, the race has struggled to attract crowds since it was first staged in 2010. In 2010, 168,000 spectators attended the race over three days, with 80,000 showing up on race day at the 135,000 capacity circuit. However, reports in the Korean press at the time said some tickets were given away for free to students in order to make the stands look full.

In 2011, ticket prices for the event were slashed at the last minute in an attempt to boost attendance figures with the cost of the average ticket reduced from 460,000 won (US$410) to 315,000 won (US$280), with the cheapest ticket on sale for just 87,000 won (US$77). And in order to boost interest early on, tickets bought in March are being offered with a 50% discount.

However, location and price are not enought to explain the relatively poor numbers that attend.

While many races on the F1 calendar attract large numbers of international fans, there seems to have been little effort made in marketing the Korean F1 Grand Prix to an international audience.

Tourism literature and the Korea National Tourism Organisation's websites include very limited information on the Grand Prix or any other major sporting events that Korea is set to host in the coming years, suggesting that those responsible for Korean tourism promotion have yet to recognise major sporting events as a drawcard for international visitors

In spite of Korea looking to develop its international tourism markets, it seems to be ignoring promoting its calendar of major sporting events to an international audience, preferring to focus on its cultural attractions, the MICE market and medical tourism.

Korea's hosting of major sporting events is explored in a feature in the September/October 2013 issue of Australasian Leisure Management.

26th November 2012 - KOREAN F1 GRAND PRIX COMMITTED TO EVENT’S 'LONG-TERM' BENEFITS

15th October 2011 - KOREA’S EXPENSIVE SPORTING HABIT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business