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Embed launches range of online initiatives to engage attractions industry

Embed launches range of online initiatives to engage attractions industry
April 15, 2020

Embed, a global leader in the supply of point-of-sale and revenue management systems for the amusement industry, has launched a range of initiatives during COVID-19 to support partners and customers. Initiatives include publishing educational and inspiring content online; video chats engaging opinion leaders across the FEC and Attractions industry; and video stories published on the YouTube channel Women@Embed

Embed Chief Executive, Renee Welsh notes “Embed is a small business with offices all over the world and we are committed to working with our partners and customers, doing absolutely everything we can, within our means to support our industry’s recovery.

“The best way out of this is through planning ahead, anticipate what can be done and looking for innovative ways of doing things. We believe that even the smallest of initiatives has the potential to impact and transform a person's life.”

Initiatives include
Educational & Empowering Content
:
Written in-house by the team, Embed publishes educational and inspiring content three times a week to help customers get through the present (revenue generating ideas via social media) and be ready when business resumes. Topics include 15 Ideas to Engage Your Stay-Home Guests During the Lock-Down to Making Lemonade Out of Lemons and Be A Game Changer During the Covid-19 Crisis.

#EmbedLIVE
Embed brings the global community together, with #EmbedLIVE - a series of video chats, that include segments with opinion leaders across the FEC and Attractions industry and a variety of industries. Embed's Chief Marketing Officer, Sara Paz catches up with Embed’s Chief Executive, Renee Welsh, to hear her thoughts and message to the industry. 

Women@Embed Channel is Live
Embed launched Women@Embed on Int’l Women’s Day, 2020 because Embed wanted to shine a light on the pioneering women in the FEC and Attractions industry. Embed has a Chief Executive team made up of 50% women, with Renee Welsh as the Chief Executive (when only a mere 17% of fortune 500 companies have a female Chief Executive). At Attractions Expo in New Orleans, the Embed team captured the stories of more pioneering women, like Vicki Peek, Director of Marketing, Tilt Studio, and long-time veteran of the FEC industry, starting her career at Nickels & Dimes as a part-time employee. And Alicia Lavay, Brand Director, Vending Times, also shared her journey in the industry. These video stories are published on the YouTube channel for Women@Embed and additional upcoming stories of unstoppable pioneers, like Christine Buhr, Founder, Owner & Chief Executive of Shakers Fun Centre, Canada, and many more will be published every week across Embed’s omni-marketing channels.

Embed’s #clubquarantine Playlist
Social distancing does not mean distant. Embed recognises that music creates a sense of belonging and participation, especially during these unsettling times. As such Embed employees compiled a list of their favourite tracks to create Embed’s own #clubquarantine. 

Click here to contact Embed via their entry in the Australasian Leisure Management ASupplier Directory.

Related Articles

4th March 2020 - Embed’s Mobile Wallet dominates trends at the Saudi Entertainment and Amusement Show 2020

11th October 2019 - Amusement leader Embed announces new executive management team

12th September 2019 - Embed and Booking Boss to introduce cashless business solutions

7th November 2018 - The Entertainment and Education Group implements Embed throughout 50 new locations

11th April 2018 - Embed brings the latest debit card innovations to DEAL

10th July 2014 - Embed and LAI Games combine forces as Helix Leisure

22nd July 2012 - Embed Systems at Modhesh World 2012


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