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EEAA Leaders Forum and Conference commits to industry sustainability

EEAA Leaders Forum and Conference commits to industry sustainability
June 15, 2018

The Exhibition and Event Association of Australia’s (EEAA) 2018 Leaders Forum and Conference has this week delivered a packed program of learning, discussion and collaboration leading to the establishment of a committee that will spearhead the development of a new charter on sustainability for the sector.

New EEAA Board Member and Melbourne Convention and Exhibition Centre Chief Operating Officer, Leighton Wood, led a session aimed at establishing a shared commitment to creating a more responsible industry, which resulted in the development of a working group that will work on building a sustainability charter and sharing best practice.

EEAA Chief Executive, Joyce DiMascio said sustainability was a key tenet of the Association’s five-year strategy and congratulated the industry’s support of the initiative and the members who volunteered to steer the development of an industry charter.

Mascio commented “we are very pleased to have delivered this tangible outcome from our event. The discussion highlighted the importance of sustainability in our sector and the responsibility we all share in doing more to reduce waste and our carbon footprint.”

The committee comprises of Wood; Helen Mantellato and Adrian Slingsby from the ICC Sydney; David Longman, of Diversified Communications; Paul Elliott from Harry the Hirer; Ross Ferrar of the Gaming Technologies Association; and Cory McCarrick from Reed Exhibitions Australia.

Commenting on other Conference highlights, DiMascio added “we were joined by global ‘rock stars’ in artificial intelligence who gave our members comprehensive insights to the role of AI in society today and what influence it will have on our sector in the future.

“We also heard Explori’s results from our latest Market Monitor, which looks at how we compared to the rest of the world. This is the first time our data has been benchmarked against our global counterparts and this session certainly gave our members some food for thought.

“Deep-dive sessions on marketing, sales, exhibitor ROI, crisis management and event tech were also very popular components of the program, as were our ‘fireside chats’ with leading industry people.

“Overall, it was a balanced program that focused on high-level trends together with practical hands-on workshops - a mix we have found to be very popular with our members.”

Highlights from the two-day program

Artificial intelligence (AI), jobs and the industrial revolution, and the impact on the exhibition industry - addressed by Scientia Professor of Artificial Intelligence, Toby Walsh, and MBB Consulting Group founder and Senior Consultant, Matthias Baur.
Three sessions over the two-day program on the topic of AI, providing both general trends globally and deep-dive analyses of AI as it relates to the exhibitions industry. 

Professor Walsh explained “AI is going to have an impact on the world of work, but you have to be careful of some of the headlines you read. Most studies don’t consider all the new jobs technology will create. One thing is pretty certain - skills will keep changing so education needs to be a lifelong thing to keep people ahead of the machines.”

Analysis of the global exhibition industry and how Australasia compares on the global stage
Over two sessions, Sophie Holt, Global Strategy Director for Explori, presented the findings of the EEAA 2018 Market Monitor and, using data from Explori’s bank of 3,000+ international events, detailed how the results compared with our global counterparts. 

Holt explained “visitor numbers do not translate into exhibitor satisfaction - organisers need to deliver an individual experience to their exhibitors.”.

Tourism 2030 and the opportunities to leverage Australia’s strength in the visitor economy
Tourism Australia Managing Director, John O’Sullivan provided an overview of how Tourism Australia is positioning brand Australia on the global stage and outlined the benefits to the business event sector of leveraging this positioning and using insights from the organisation’s research in its own strategies.

He also spoke about the new $12 million bid fund and how the industry can utilise these funds.

O’Sullivan advised “our people in Australia want international visitors to come, which is just such a competitive advantage in the world in which we live in today, and which our customers, whether they’re here for a business event or they’re here for a leisure trip are really looking for - that safety and being welcomed."

In conversation with marketing specialists: who is at the epicentre of marketing power and influence?
An expert panel of marketing professionals dissected the current marketing landscape to uncover the true ‘epicentre’ of marketing power or, in other words, who makes the decision about where to put marketing dollars. All agreed that while the market, or the customer, ultimately holds the power, we also have power to influence marketing spend with the right strategy.

The workforce of the future
TAFE NSW General Manager - Marketing & Communications, Carly Rogowski provided a detailed session on the changing dynamics of the Australian workforce and what that means for how businesses recruit in the future. With ongoing skills and talent pressures facing the industry, it’s more important than ever to understand the forces shaping our workforce and what we need to do to meet the employment needs of our sector now and in the future.

Rogowki advised “Australians these days will have 17 jobs across five careers in their lifetime. Career waves are forecast to replace the career ladder with people wanting variety and to move around. Our future employees are going to want lifelong learning - ongoing training - to remain employable and we will need new hiring approaches.

Over the two days, participants also heard from Harvey Lister, Chairman and Chief Executive, AEG Ogden, about the overall climate of business events in Australia and around the world, Felicity Zadro, Founder and Managing Director, Zadro, and Samantha Glass, Director of Corporate Affairs and Communication, ICC Sydney about the biggest forces in digital communications and the pros and cons of agency vs in-house management of communications, and Sally de Swart, Group Director, Retail Portfolio - Reed Exhibitions, who delivered a case study presentation on the successful re-launch of Reed Gift Fairs, Sydney for its return to ICC Sydney in 2017, which also resulted in winning ‘The Best Show’ at the EEAA 2017 Awards for Excellence.

Images: Tourism Australia Managing Director, John O’Sullivan (top) Toby Walsh, Scientia Professor of Artificial Intelligence (middle) and Matthias Baur, founder and Senior Consultant in International Business, Exhibitions and e-Commerce, MBB Consulting Group (below).

8th February 2018 - EEAA WELCOMES INCLUSION OF AUSTRALIAN ‘COUNTRY REPORT’ IN GLOBAL EXHIBITION BAROMETER

7th January 2018 - REDEFINING THE CONFERENCE EXPERIENCE 

20th December 2017 - ICC SYDNEY MARKS MILESTONE 12 MONTHS OF OPERATIONS 

21st December 2017 - BUSINESS EVENTS SECTOR LOOKS TO DEVELOP FUTURE WORKFORCE 

17th December 2017 - AUSTRALIAN MAJOR PERFORMING ARTS GROUP CONDEMNS HARASSMENT AND BULLYING 

8th December 2017 - TOURISM AUSTRALIA CONTINUES BACKING OF EEAA YOUNG STARS

30th November 2017 - AUSTRALIAN TOURISM WORKERS ‘FAR TOO QUALIFIED’ 

30th November 2017 - EEAA 2017 AWARDS RECOGNISE INDUSTRY EXCELLENCE AND SERVICE

10th November 2017 - NEW SPEAKERS AND NEW SPECIALIST WORKSHOP CLINICS ANNOUNCED FOR EEAA 2017 CONFERENCE 

18th October 2017 - NEW REPORT CALLS FOR TOURISM INDUSTRY TO ADDRESS RECRUITMENT AND RETENTION 

18th October 2016 - RESEARCH REVEALS ALARMING FINDINGS ABOUT MENTAL HEALTH OF AUSTRALIAN ENTERTAINMENT INDUSTRY WORKERS

9th June 2016 - ABS ECONOMIC ACTIVITY SURVEY SHOWS OVER 200,000 EMPLOYED IN ‘ARTS AND RECREATION SERVICES’

9th February 2016 - UNION ACCUSES SYDNEY THEATRE COMPANY MANAGEMENT OF ‘IGNORING STAFF SAFETY’ 


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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