Latest News

Back to Latest News back

 

Eden Park team retains Australasian Leisure Management communication and marketing award

Eden Park team retains Australasian Leisure Management communication and marketing award
October 24, 2018

The communication and marketing activities that promoted Eden Park’s innovative ASB G9 event have been recognised by Australasian Leisure Management with the announcement that the Auckland venue has won in the Business category in the 2018 Leisure Industry Communication and Marketing Awards.

New Zealand’s largest venue retained the Business Award, which it also secured at the 2017 Leisure Industry Communication and Marketing Awards, for the way in which it constantly considers new concepts to increase Eden Park’s utilisation.

In the creation of the ASB G9 event, the management and marketing teams at Eden Park took account of the changing sport and entertainment landscape, and, to showcase the diversity of the venue, created a golf event – combining New Zealand’s highest club participation sport with its national stadium.

From concept creation to implementation, Eden Park staff developed, implemented and hosted the inaugural ASB G9, a unique golf event, in a three-month window.

Eden Park’s Turf team, in collaboration with its Operations team, designed the course to deliver a unique experience while ensuring the safety of participants and officials, alongside its Commercial team who developed the collateral.

For eight days Eden Park’s famous turf was converted into a nine-hole golf course. Teams of four made their way around the carefully designed course and aimed for a hole-in-one from each tee.

The inaugural ASB G9 gave 2,880 lucky players the opportunity to tee off from nine different locations around Eden Park, with a bonus Longest Putt competition in the home team changing room used by the All Blacks and BLACKCAPS.

Originally due to be held for only five days, an unprecedented demand for tickets meant three extra days were added.

Eden Park Trust Chief Executive, Nick Sautner commented “one of the challenges for stadia around the globe is underutilisation of stadium assets and Eden Park is no different.

“A key driver behind the event was the fact that November is an underutilised period, in between the rugby and cricket seasons.

“It also presented an opportunity for Eden Park to utilise the stadium in a new form, proving a unique stadium experience for patrons. It was delivered on budget and created new revenue for the Park whilst giving fans the chance to experience the Park in a new way.”

The presentation of the Award took account Eden Park’s innovation in developing the ASB G9 concept and its promotion.

Announcing the Award, Nigel Benton, Publisher of Australasian Leisure Management, explained “the award also takes into account how Eden Park continues to innovate in the changing sports and entertainment landscape, introducing an all new sporting concept that has the potential to develop in parallel to other short form sports like T20, Rugby Sevens, and Fast4 Tennis.”

Commenting on the venue’s achievements, Sautner added “we are delighted to again be acknowledged for our commitment to continual improvement and industry excellence. Eden Park is focussed on a strategic approach for the next 10 years given the challenging economic outlook and the introduction of our annual ASB G9 golf experience is one example of how our team is now collaborating to create innovative events.”

“Auckland’s unprecedented growth in recent years demonstrates the city’s global appeal and diverse multicultural communities. Auckland is the largest Polynesian city in the world and along with its European, Asian and other diverse ethnic communities, there is now interest in all sporting codes, as well as recreational, musical, and cultural events.”

The Leisure Industry Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny.

Benton concluded “these awards recognise excellence among individuals, organisations, businesses and government.

“When done well, marketing and communications build a brands reputation and add to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of our winners have had to face in the past year.”

Images: ASB G9 at Eden Park. Courtesy of Eden Park.

Related Articles

22nd October 2018 - ANZ Stadium’s excellence in social media recognised with industry communications and marketing award

19th October 2018 - AFL Victoria Themed Rounds Campaign recognised for communication and marketing excellence

16th October 2018 - Eden Park to host 2018 EVANZ Annual Conference

15th October 2018 - Blacktown Key Venues secures Australasian Leisure Management Local Government Communication and Marketing Award

10th October 2018 - ExerciseNZ acknowledged as top industry association for communications and marketing

24th September 2018 - Board appointments to Eden Park Trust and Drug Free Sport New Zealand

11th September 2018 - Eden Park merchandise wins at Australasian Promotional Product Association awards

30th August 2018 - Eden Park gets lighting makeover

22nd August 2018 - ASB G9 returns to Eden Park for its second year

3rd August 2018 - Eden Park looks to welcome Nitro Circus

22nd July 2018 - Massive backing for planned 2019 charity concert at Auckland’s Eden Park

17th May 2018 - Industry Communication and Marketing Awards return for 2018

16th May 2018 - Eden Park takes out international community award

3rd May 2018 - Google acknowledges Australasian Leisure Management as a global news source

25th August 2017 - Industry Awards recognise the best in leisure communications and marketing

25th August 2017 - Eden Park secures Business Award in Australasian Leisure Management communication program


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business