Latest News

Back to Latest News back

 

Early snow to mark resurgence of Australia’s ski resorts?

Early snow to mark resurgence of Australia’s ski resorts?
May 30, 2012

Early winter snow on the Australian Alps has led the Perisher resort in NSW to announce that it will open its 2012 on Saturday 2nd June.

Early snow falls have led the NSW ski resort to announce that it will open its Front Valley for skiing and snowboarding one week ahead of schedule, making it the first Australian resort to commence operations for 2012.

Following the success of last year's pre-season opening, all the proceeds from the ticket sales on 2nd and 3rd of June will be donated to the local community, with the aim of smashing the $20,000 raised for various charities in 2011.

With the official start of the Australian snow season on the Queen's birthday long weekend on 9th June, Thredbo is understood to be aiming to start operations on 6th June while Victoria's Mount Buller is also considering an early start.

The 2012 ski season is set to be a challenging one for Australian ski resorts.

In 2011, skier days dipped to 1.879 million in 2011 from 2.033 million in 2010. Bouyed by the high vaue of the Australian dollar, research from Roy Morgan Research indicated that 49% of Australians who went skiing and snowboarding on their last holiday went to an overseas destination. In 2010 that figure was 34%.

To challenge this, Australian ski resorts have invested in new snow making capabilities, infrastructure and marketing initiatives.

Hotham and Falls Creek have launched their 'Chuck a Snowie' campaign to highlight the ease of skiing in Victoria for a long weekend or mid-week break while the newly created Snow Australia is targetting potential first-time skiers and snowboarders while highlighting the value of winter sports holidays in Australia by comparison with overseas destinations.

Snow Australia, the rebranded former Australian Ski Areas Association, is now funded by the Australian resorts, Snow Sports Industries of Australia, Tourism Victoria and Destination New South Wales.

18th April 2011 - THREDBO AND PERISHER COMBINE THEIR SKI LIFT PASSES

14th May 2010 - LIVING AND LEISURE DROPS MT HOTHAM DEVELOPMENT RIGHTS

30th October 2008 - STRONG WINTER FOR ALPINE TOURISM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business