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EAAA appoints Joyce DiMascio as General Manager

EAAA appoints Joyce DiMascio as General Manager
June 18, 2011

The Exhibition & Event Association of Australasia (EEAA) has appointed the former head of Business Events Australia, Joyce DiMascio, as the association's new General Manager.

DiMascio brings extensive events industry knowledge and experience to the role, as well as a background in government and advocacy.

As head of Business Events Australia at Tourism Australia she led the rebranding of Australia as a place for meetings, incentives, conferences and exhibitions. She was also Director of Marketing Communications at Tourism New South Wales for over six years.

She has developed advocacy campaigns for peak member organisations including TTF Australia and Tourism Industry Council NSW, and has had extensive experience representing industry on advisory panels to Government at a national and state level.

EEAA President Matthew Pearce explains "Joyce's extensive industry and government experience will greatly strengthen the ability of EEAA to raise the profile of the exhibition sector, and ensure our issues are heard in the right places by the right people.

"Our Board of Directors is unanimous in its support of her appointment, recognising the tremendous energy, expertise and intelligence Joyce will bring to leading our association."

DiMascio succeeds Margaret Crichton who is leaving EEAA to take up a position at Circulations Audit Board, overseeing measurement and audit compliance of the exhibition industry.

EEAA is the peak association for the exhibition and event industry, representing organisers, venues and suppliers. As a not-for-profit organisation, EEAA's primary objective is to maintain high industry standards and ensure industry growth by promoting the professionalism of EEAA members and unique benefits offered by exhibitions.

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