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The Dubai Municipality has launched 'Your Weight in Gold', a healthy lifestyle initiative aimed at promoting activity and encouraging members of society to achieve and maintain their optimal body weight.

Launched after the success of the 'Yallah Walk' initiative of 2011, 'Your Weight in Gold' is backed by the Dubai Multi-Commodities Centre (DMCC) and the Dubai Gold and Jewelry Group (DGJG) who have joined together to contribute Dh100,000 (A$30,000) worth of gold coins to promote weight loss contest as part of the event.

Open for public participation, the DGJG and DMCC weight loss contest will donate 2 grammes gold to participant who reduce at least 2 kilograms of body weight within one month.

The overall winner will be the person who achieves the highest weight loss during the program period of 30 days from its inception on 19th July. The minimum weight to lose for eligibility is kilograms and participants will get one gram of gold for each kilo reduced from his/her body weight.

The top three winners will get a gold coin equivalent to Dh20,000 through a lucky draw. The weight of each participant will be measured at the point of initial registration and again at the end of the program.

DMCC Executive Chairman Ahmed bin Sulayem explained "DMCC is proud to work with Dubai Municipality ... to further support (the) 'Your Weight in Gold' health awareness drive to encourage society to change their daily routines in return for a healthier lifestyle.

"We would highly encourage everyone from all walks of life to take part in this great initiative and hope (our) contribution ... will help motivate individuals reach the final target of improving and sustaining a healthy lifestyle and consequently a better quality of life."

DGJG General Manager Anil Dhanak added "it is amazing to know that the municipality takes initiatives to encourage people to adopt a healthy lifestyle and I believe that this how Dubai distinguishes from other cities in the world. I am sure Dubai can be the role model and astonish the world by its innovative ideas and initiatives."

Dubai Municipality Director General Hussain Nasser Lootah also explained that the initiative will also include introducing new walking tracks in different parks in Dubai.

Lootah stated "walking is as an easy and economic way to stay fit and healthy that people can easily apply to their day-to-day life. Dubai Municipality has provided residents with safe and accessible walking tracks.

"Currently Dubai has 91 places to practice sporting activities, including residential parks, public parks, squares, jogging tracks and beaches. In addition, every year the civic body opens new parks in more areas and adds sports equipment and tools for the public to promote a healthy community.

"Ramadan is the most appropriate season to launch such initiatives as it reminds us of the many health benefits of reducing weight and encourages us to take steps to change our bad lifestyles."

9th July 2013 - UAE FITNESS OPERATOR PREPARES FOR RAMADAN

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