Latest News

Back to Latest News back

 

Domestic visitors stay longer and spend more in Victoria

Domestic visitors stay longer and spend more in Victoria
October 13, 2018

Boosted by successful interstate and intrastate marketing campaigns, along with an array of successful events, Victoria’s visitor economy has continued to grow according to the latest National Visitor Survey results.

in the year ending June 2018, domestic overnight expenditure grew by 8%, higher than the national average, to reach $14.0 billion, with Victoria welcomed 24.7 million domestic visitors in that same period.

Domestic visitors spent 71.6 million nights in Victoria, an increase of 7.7% year-on-year.

Visitor growth in Victoria was driven by a double-digit increase in the number of interstate visitors (+10.4% to 7.9 million) and moderate growth from the intrastate visitor segment (+4.6% to 16.8 million).

Regional Victoria recorded a double-digit increase in spend (+11.6% to $6.1 billion), above the national growth rate. This spend growth was driven by strong performance from the interstate market (+20.9% to $1.5 billion).

Double-digit growth in visitor expenditure was recorded in Victoria’s High Country (+36.5%), Grampians (+25.6%), Mornington Peninsula (+25.2%), Murray (+14.7%) and Yarra Valley and Dandenong Ranges (+14.1%).

Visit Victoria is working to grow tourism in Victoria’s regions and recently launched a new regional marketing campaign aimed at encouraging Melburnians to venture to Victoria’s regions.

The Your Happy Space campaign profiles regional Victoria’s diverse experiences and world-class food, art, music, nature and cultural offerings.

Visit Victoria's current interstate destination marketing campaign, A Twist at Every Turn, is designed to encourage interstate and New Zealand visitors to travel to Melbourne and experience its many layers.

Advising that the growth in domestic visitation is strongly supported by Visit Victoria’s active focus on increasing regional visitation through events and marketing, Visit Victoria Chief Executive  

Peter Bingeman advised “we’re proudly working alongside industry to continue driving jobs and economic growth, which is good news for Melbourne, and vital to securing the future of Victoria’s regions.

 “Victoria is the home of events in Australia and domestic visitors know it. Not only are we attracting the biggest and best major events we’re also funding more than 180 events in regional Victoria through the Regional Events Fund.”

For more information about the National Visitor Survey go to www.business.vic.gov.au/tourism-industry-resources.

Images from the A Twist at Every Turn campaign.

Related Articles

11th October 2018 - Grampians Tourism launches 2018/19 destination marketing campaign

7th October 2018 - Victoria benefits from cultural tourism boom

7th October 2018 - Falls Creek flags 2018 snow season highlights

28th September 2018 - Adventure Park Geelong prepares for October season opening

27th September 2018 - Visitor numbers and tourist spending increase while length of stays stalls

26th September 2018 - Funfields to launch Victoria’s first heated outdoor wave pool

24th September 2018 - Greater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling

28th July 2018 - MoMA at NGV exhibition attracts more than 100,000 visitors in first month

7th June 2017 - VTIC highlights challenges for tourism in regional Victoria

1st May 2018 - TTF welcomes Victorian Government’s tourism backing in 2018/19 budget

27th April 2018 - Visit Victoria welcomes continued Government investment in tourism and events

2nd February 2018 - TRA releases updated tourism profiles for more than 200 local government areas

18th May 2016 - Inaugural Chief Executive appointed to lead Visit Victoria


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business