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Domestic market sustaining tourism performance

Domestic market sustaining tourism performance
October 23, 2019

Continued strong growth in domestic visitation and visitor nights is sustaining Australian tourism according to the latest National Visitor Survey (NVS) and International Visitor Survey (IVS) results from Tourism Research Australia.

Continued strong growth in domestic visitation and visitor nights in Australia shows 12% growth in capital city visitor nights and 5.6% growth in regional visitor nights

The domestic figures demonstrated strong growth in visitor nights for the purpose of business (15.9%) and holiday (9.2%), a factor of the weak Australian dollar, investment in marketing and events and an unprecedented wave of investment in new hotel openings and refurbishments.

While the international market has softened, key markets such as the USA and Japan are showing good growth. The USA market growth is a testament to the continued impact of last year’s ‘Crocodile Dundee’ campaign, in addition to economic and trade factors.

Growth from Japan will continue to be sustained by initiatives such as the new ANA flights to Perth, and the Federal Government announcement in early September, of expanded air services arrangements between Australia and Japan from March 2020.

Have input to the future of Australia’s tourism industry
Federal Minister for Trade, Tourism and Investment, Simon Birmingham, is looking at the country’s next long-term tourism strategy and wants to hear from a range of stakeholders involved in the tourism industry.

Senator Birmingham and Austrade are inviting industry stakeholder to join this webinar and be part of development of Tourism 2030.

Stakeholders are invited to register for an interactive consultation webinar on Thursday 31st October from 3pm to 4pm AEDT.

The interactive webinar will be an opportunity to:

• Find out more about the development of Tourism 2030.
• Tell Austrade your aspirations for the tourism industry of 2030.
• Share your on-the-ground insights with the Federal Government.
• Identify challenges, opportunities and things that could be done to transform the industry.
• Shape Australia’s next long-term tourism strategy.

Click here for more information on the Tourism 2030 webinar or email

Click here to access the latest National Visitor Survey (NVS) results

Click here to access the latest International Visitor Survey (IVS) results

Related Articles

14th October 2019 - Austrade report shows potential of technology disruptors in tourism

13th September 2019 - Tourism Australia confirms Phillipa Harrison as new Managing Director

6th September 2019 - Tourism continues to drive growth in Australian economy

14th August 2019 - ATIC welcomes TRA’s record-breaking Australian tourism data

14th August 2019 - New State Tourism Satellite Accounts show importance of industry to Australian economy

10th January 2019 - Queensland experiences strong growth in domestic and international visitors

13th August 2018 - Tourism Research Australia partners with Angus & Associates to monitor tourism’s social licence

19th July 2018 - International Visitor Survey shows record high for Australian tourism

9th February 2018 - First meeting of Beyond Tourism 2020 Steering Committee

8th February 2018 - The smart strategy behind Tourism Australia’s ‘Croc Dundee’ Super Bowl pitch to the Americans

21st December 2016 - New figures show Australians choosing domestic holidays

12th March 2015 - Events contribute to record activity in Australian domestic tourism

2nd November 2014 - Tourism Research Australia report includes ‘misleading’ data on Tasmania

7th December 2011 - Ferguson unveils Tourism 2020 plan

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