AusLeisure

The organisers of Australia’s second Golf Business Forum have this week confirmed the first six speakers for the 2018 event

Organisers Guy Chapple and Andrew Davies say that curating quality content for delegates was a key strength of the inaugural event in 2016, and they are carrying that discipline through into the speaker line-up for the two-day Forum in July 2018.

Chapple explained “it is a great process to go through.

“Earlier this year we worked with a group of industry people who were willing to dedicate their own time to identify key issues and topics.

“We are now engaging amazing speakers whose areas of expertise really resonate with Australian golf.”

Topics to be addressed at the 2018 Forum include improving female participation in the game, a problem that the industry associations have made inroads into improving but one that grassroots facilities have been finding difficult to solve.

Explaining that the Forum has confirmed marketing innovator Bec Brideson to address this issue head on, Davies adds “Bec Brideson has been on our radar for some time.

“We are thrilled to lock her in as a speaker, as she is one of the country’s leading voices on best practice for marketing to women and really focuses on the revenue potential that brings.”

The Forum will also hear about Topgolf’s plans in Australia from international Chief Operating Officer Zach Shor, learn handy tips from retail guru Ian James, and see what leading facilities Adelaide Shores and Curlewis Golf Club are doing to grow their businesses.

Keynote speaker and author Chris Helder has been engaged to bring his unique insights into human potential, leadership and mastering the face-to-face customer experience.

This week has seen pre-release delegate passes made available to delegates who attended the inaugural 2016 Forum, with best-available rates for the 2018 event.

Early-bird delegate passes will go on sale early in 2018, available to all golf industry participants.

Click here to view event details in the Australasian Leisure Management industry Calendar.

Images: Topgolf (top) and Swing Fit (below).

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