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Destination Melbourne looks to back tourism businesses

Destination Melbourne looks to back tourism businesses
February 20, 2018

Destination Melbourne is keen to let tourism businesses across greater Melbourne know how they can leverage off Tourism Australia’s latest campaign.

Tourism Australia’s resurrection of Crocodile Dundee in a commercial at the Super Bowl has generated a massive surge in traffic to Australia’s official destination website, Australia.com.

Australia.com draws its content about Australian tourism businesses from listings on the Australian Tourism Data Warehouse (ATDW), making this an ideal time for businesses to update their listing or list themselves now, to take full advantage of the flurry of interest in Australia.

Destination Melbourne team member, Yolanda Baker, is dedicated to helping businesses across greater Melbourne’s tourism landscape get their listing right.

Here is the story we are sharing on our website and social media channels, and we invite you to do In Victoria alone, more than 50 key tourism websites draw on ATDW listing content, providing with organic traffic and valuable links from many highly credible tourism websites including australia.com and visitvictoria.com

Baker suggests the following sample social media messages.

Facebook: Have you seen Tourism Australia’s latest campaign targeting the USA? Not only is it the largest in over 30 years, since launching this month, Australia.com, Australia's official destination website, has recorded a surge in USA visitors and has already delivered over 33,000 leads to Australian tourism businesses. Here's how you could be one of them.

Linkedin: Tourism Australia’s latest campaign targeting the USA is the largest in over 30 years. Since launching this month, Australia.com has recorded a surge in USA visitors and has already delivered over 33,000 leads to Australian tourism businesses. Here's how you could be one of them.

Twitter: Tourism Australia’s new campaign targeting the USA is the largest in over 30yrs. Since launching, Australia.com has seen a surge in USA visitors, delivering over 33,000 leads to Australian tourism businesses. Here's how you could be one of them.

Destination Melbourne is also hosting a free workshop on Tapping into Tourism, presenting easy and cost-effective ways to promote local businesses and attractions.

The workshop is being held on Monday 19th March at the Whitehorse Civic Centre in Nunawading.

Click here for more information on the Tapping into Tourism workshop in the Australasian Leisure Management industry Calendar.

Click here for more information on leveraging off Tourism Australia’s latest campaign.

Image from Tourism Australia's Super Bowl 2018 advertisement with Chris Hemsworth and Danny McBride.

8th February 2018 - THE SMART STRATEGY BEHIND TOURISM AUSTRALIA’S ‘CROC DUNDEE’ SUPER BOWL PITCH TO THE AMERICANS 

9th September 2017 - MELBOURNE TOURISM WEEK AIMS TO MAKE VICTORIA’S CAPITAL THE MOST VISITABLE CITY IN THE WORLD 

16th August 2017 - MELBOURNE RETAINS WORLD’S ‘MOST LIVEABLE CITY’ STATUS 

5th May 2017 - BEHIND THE SCENES IN TRANSFORMING THE ‘MOST LIVEABLE’ CITY TO THE ‘MOST VISITABLE’

19th October 2016 - LOCAL RESIDENTS A KEY DRAWCARD FOR MELBOURNE VISITATION 

27th September 2016 - WTTC CALLS FOR GLOBAL TOURISM TO BECOME MORE ACCESSIBLE

18th August 2016 - MELBOURNE MAINTAINS STATUS AS ‘WORLD’S MOST LIVEABLE CITY’

29th April 2016 - DESTINATION MELBOURNE INTRODUCES NEW LIVE TOURISM FORUM 

23rd January 2015 - A-LEAGUE TO BREAK 1 MILLION FAN MARK IN RECORD TIME


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