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Destination Melbourne commits to World Tourism Day 2017

Destination Melbourne commits to World Tourism Day 2017
September 26, 2017

In advance of World Tourism Day 2017 and its theme ‘Sustainable Tourism – a Tool for Development’, Destination Melbourne is highlighting how its Visitability program aims to create a seamless and enjoyable visitor experience that also creates a positive impact on the destination’s economy, environment and community.

Being held on Wednesday 27th September, the purpose of World Tourism Day is to drive engagement in making the tourism industry a catalyst for positive change, and for tourism organisations to consider sustainability from multiple perspectives, including economic, social, environmental and cultural.

Destination Melbourne Chief Executive Laura Cavallo explains “Destination Melbourne believes, that taking responsibility for sustainable tourism contributes to the value of the visitor experience, and Melbourne’s status as a highly desirable destination for visitors from around the world, ultimately, making Melbourne more visitable.”

Working with the tourism industry, the Visitability program is focused on improving visitor services at every touch point of a visitor journey, in Melbourne and across Victoria. Like World Tourism Day, Visitability is also designed to be a catalyst for positive change, by working with businesses to improve their sense of welcome, technology, communication, inclusivity and transport networks.

Cavallo adds “this year’s theme for World Tourism Day marries well with the values of our Visitability program, and encourages industry leaders to consider the impact of our industry on our destination, plan for wise growth and enhance the visitor experience.”

Destination Melbourne recently launched a new video focused on Visitability, and will be using World Tourism Day as an opportunity to highlight the Visitability Program.

As Melbourne’s independent tourism organisation, Destination Melbourne offers a range of industry development initiatives that empower Melbourne’s visitor industry to excel.

Click here for more information on Destination Melbourne.

9th September 2017 - MELBOURNE TOURISM WEEK AIMS TO MAKE VICTORIA’S CAPITAL THE MOST VISITABLE CITY IN THE WORLD 

16th August 2017 - MELBOURNE RETAINS WORLD’S ‘MOST LIVEABLE CITY’ STATUS 

5th May 2017 - BEHIND THE SCENES IN TRANSFORMING THE ‘MOST LIVEABLE’ CITY TO THE ‘MOST VISITABLE’

19th October 2016 - LOCAL RESIDENTS A KEY DRAWCARD FOR MELBOURNE VISITATION 

27th September 2016 - WTTC CALLS FOR GLOBAL TOURISM TO BECOME MORE ACCESSIBLE

18th August 2016 - MELBOURNE MAINTAINS STATUS AS ‘WORLD’S MOST LIVEABLE CITY’

29th April 2016 - DESTINATION MELBOURNE INTRODUCES NEW LIVE TOURISM FORUM 

27th September 2015 - AUSTRALIANS MARK WORLD TOURISM DAY WITH CALL FOR MORE MAJOR EVENTS 

14th April 2015 - MELBOURNE’S URBAN FOREST STRATEGY ‘THE MOST COMPELLING URBAN LANDSCAPE PROJECT IN AUSTRALIA’

24th June 2014 - PLACES AND OPEN SPACES IDENTIFIED AS THE KEY TO A BETTER MELBOURNE


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