Latest News

Back to Latest News back

 

Crusaders Super Rugby team to retain name following post-Christchurch mosque attack review

Crusaders Super Rugby team to retain name following post-Christchurch mosque attack review
November 29, 2019

New Zealand's most successful provincial rugby side, the Crusaders, have decided to keep their name - after a review that began when 51 people died in the Christchurch mosque attacks in March this year.

However, as a result of the review it will be dropping the use of its knight and sword logo.

With concerns over the brand name's association with historic religious wars between Christians and Muslims, the club saying it stood for crusading for social improvement and inclusiveness.

In a statement, the club advised "it was decided that no name better represented the club's commitment to living its values - crusading for social improvement and inclusiveness, and crusading with heart for our community and for each other."

Presenting its new logo at a news conference today, the club advised it would seek to "reclaim its meaning through a new brand", with Crusaders Chief Executive Colin Mansbridge stating "the imagery we were using, with its nod to Christchurch's English heritage, did not effectively portray the region we represent or who we are as a team."

The new logo, which the club will introduce for the 2020 Super Rugby season, includes a Maori proverb - "ma pango, ma whero, ka oti te mahi" - meaning "with black, with red, we can achieve".

The Christchurch club - who have won the southern hemisphere provincial rugby title a record 10 times - adopted their name 23 years ago, when rugby went professional.

On 15th March 2019, a gunman opened fire on Muslims during Friday prayers at the Al Noor mosque and the Linwood Islamic Centre, both located in Christchurch.

As a result, 51 people were killed and dozens injured.

At the time, the club was quick to stress the name was "not a religious statement", but said it would look into possibly changing the name.

It also ended the practice of having sword-wielding knights riding on horseback into its home venue before matches.

Image: Sword-wielding knights riding on horseback at the Crusader's home games in past years (top) and the team's new logo (below).

Related Articles

10th September 2019 - New Zealand Rugby names former All Black as new Chief Executive

29th May 2019 - New Christchurch Stadium could cost almost $1 billion

10th April 2019 - Orangetheory Fitness franchise takes on naming rights at Christchurch Stadium

4th April 2019 - Super Rugby’s Crusaders to review name and branding after Christchurch massacre

28th March 2019 - Contractor secured for Christchurch Metro Sports Facility

23rd March 2019 - Super Rugby’s Crusaders consider name change after Christchurch attack

16th March 2019 - Accused Christchurch mosque terrorist had been a personal trainer

26th October 2018 - Government gives financial approval for new Christchurch multi-use arena

29th March 2012 - Crusaders win first game at Christchurch’s new AMI Stadium

24th May 2010 - Crusaders and Canterbury Rugby Book with TicketDirect


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business