Latest News

Back to Latest News back

 

Cricket Australia Chief Executive believes BBL can’t beat Test cricket

Cricket Australia Chief Executive believes BBL can’t beat Test cricket
January 6, 2017

Adamant that Test cricket can co-exist with the increasingly popular Big Bash League (BBL), Cricket Australia Chief Executive James Sutherland says Australia's packed summer schedule is a "win-win" for fans.

As debate rages globally around the appeal and relevance of five-day Test matches in the new era of T20 cricket and fans feasting on the fast-food style format, Sutherland is convinced there remains room for both.

Speaking at the third Test against Pakistan at the Sydney Cricket Ground, Sutherland explained "the winner at the moment are Australian cricket fans all over the country.

"We have the benefit of being able to watch Test cricket at the moment and the Australian team performing extremely well and then in the evenings we can switch on and watch the Big Bash League."

Day two of the Pink Test drew 25,755 fans to the SCG before some 20,076 attended Spotless Stadium at Sydney Olympic Park later on Wednesday night for the BBL match between Sydney Thunder and Melbourne Stars.

A 23rd December BBL game at the SCG featuring the Sydney Sixers and Hobart Hurricanes attracted more than 30,000 spectators, but Sutherland is delighted - rather than disappointed - that the shorter format can draw bigger crowds than Tests.

Sutherland added "it's an important part of our strategy with the Big Bash League. It's obviously designed to bring new people to the game and graduate their interest (to Tests).

"One of the starting points in all of that is to ensure that aspiration to play cricket for Australia is still the pinnacle and it's something that all young Australian cricketers dream of.

"If you talk to young kids today - and I coach an under-13 team - they all love the Big Bash League, but they all know and understand that the ultimate is to play for your country.

"That's where their aspiration lies."

Sutherland also noted record crowd figures for Tests already this summer and forecast even bigger numbers for England's Ashes Tour to Australia later in 2017.

He concluded "first day in Melbourne was a record crowd for a Pakistan match in Australia (and) i'm absolutely sure that if rain hadn't of intervened on those later days of the Melbourne Test, we'd have broken the all-time record for a Pakistan Test match.

"The great thing at the moment is we're seeing crowds all over the country.

"There's a lot of sell-outs in the Big Bash League at the moment, which is fantastic, and Test crowds are holding up very well - and we all know what our Test crowds are going to be like next summer."
AAP 

5th January 2017 - CROWDS FLOCK TO BIG BASH LEAGUE

27th October 2016 - PROFIT DOWNTURN PRESENTS CHALLENGES FOR CRICKET AUSTRALIA 

17th October 2016 - CRICKET AUSTRALIA TO STAGE STANDALONE WOMEN’S WORLD T20 TOURNAMENT

13th July 2016 - CRICKET AUSTRALIA ANNOUNCES $4 MILLION BACKING FOR GRASSROOTS WOMEN’S CRICKET

9th May 2016 - BIG BASH LEAGUE ENJOYS TOP SPORT VIEWING RATINGS

26th April 2016 - CRICKET AUSTRALIA CUTS TICKET PRICES FOR SUMMER INTERNATIONALS 

11th March 2015 - MORE WOMEN PLAYING AND WATCHING SPORT, BUT PAY GAP REMAINS

20th February 2015 - EIGHT TEAMS ANNOUNCED FOR CRICKET AUSTRALIA WOMEN’S BIG BASH LEAGUE

31st March 2015 - MASSIVE CROWD NUMBERS FOR CRICKET WORLD CUP

20th August 2011 - ARGUS REVIEW RECOMMENDS MAJOR OVERHAUL OF ELITE CRICKET


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business