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Cricket Australia and Milo end 25 year sponsorship of junior game

January 11, 2018

After a 25 year partnership, Nestlé and Cricket Australia have jointly announced they are likely to end Milo’s sponsorship of junior cricket programs.

Cricket Australia is planning to relaunch its junior programs in time for the 2018/19 season, with Milo in2CRICKET and Milo T20 Blast continuing until the end of the current season.

While the statement advised that Milo and Cricket Australia are exploring options to continue their association beyond the current season, Cricket Australia Chief Executive James Sutherland thanked Milo for the partnership and their support of junior programs which began in 1992 and more recently featured stars Michael Clarke and Holly Ferling.

Sutherland advised "we are extremely grateful for the loyal support of Nestlé (through their Milo brand) for sponsoring our junior participation programs over such a long period.

“This has been an extraordinary partnership – and has been instrumental in providing generations of boys and girls with the inspiration to play cricket and to develop a lifelong love of the game.

“Whilst we are sorry to see the end of our formal association with Milo, we note that this vacancy in our sponsorship ranks provides a unique opportunity for prospective commercial partners who wish to be associated with Australia’s national sport and our deep roots that extend back to kids, families and the broader community.”

Nestlé General Manager for Dairy Andrew McIver explained the value of having been part of helping a generation of children taking their first steps into sport, adding "seeing young children picking up a cricket bat and taking their first swing at a ball, knowing that we’re setting them for a lifetime of loving sport and being active, has been immensely satisfying for the Milo team.

"We want to thank Cricket Australia for such an enduring, valuable partnership.”

20th September 2017 - CRICKET AUSTRALIA REPORTS RECORD PARTICIPATION NUMBERS

8th September 2017 - CRICKET AUSTRALIA PLANS EXPANSION OF BBL AND WOMEN’S CRICKET

8th April 2017 - CRICKET AUSTRALIA LOOKS TO TRANSFORM JUNIOR GAME TO ATTRACT NEW PARTICIPANTS

27th October 2016 - PROFIT DOWNTURN PRESENTS CHALLENGES FOR CRICKET AUSTRALIA 

17th October 2016 - CRICKET AUSTRALIA TO STAGE STANDALONE WOMEN’S WORLD T20 TOURNAMENT 

21st November 2013 - GLOBAL CRICKET SPONSORSHIP HITS US$405 MILLION

12th April 2010 - MILO CRICKET ATTRACTS 9,500 CHILDREN

29th June 2009 - NUTRI-GRAIN AND BILLABONG MOST RECOGNISED SPORTS SPONSORS 

 

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