Latest News

Back to Latest News back

 

Creative Victoria announce Innovation in Marketing grant recipients

Creative Victoria announce Innovation in Marketing grant recipients
May 22, 2019

An online art auction, a professional development program for regional drama teachers and an E-sports racing series are a few of the projects sharing more than $160,000 of funding as part of  2019 Innovation in Marketing Fund.

Designed to support and encourage small to medium arts, cultural and creative industries organisations to develop new and innovative marketing approaches, the fund provides support for projects that seek to reach new audiences and diversify revenue streams.

The Marketing Innovation Fund is one of 40 action areas of the Victorian Government’s $115million Creative State strategy which aims to grow the state’s $23billion creative and cultural economy.

Marketing and Innovation Fund grant recipients 2019:

Castlemaine State Festival – $20,000
The festival’s ‘Friends Program’, will be relaunched with an online art auction. The auction will celebrate local artists and become a major fundraising activity and marketing tool, designed to attract younger members of the community to the festival.

By The Meadow –  $17,643
The ‘Bambra (not so) Express VIP Transfer Experience' is a competition for a VIP travel experience that will give audiences an introduction to local artists and culture as they make their way to the boutique regional music festival, By The Meadow.

Arena Theatre Company –  $16,900
The ‘Creative Leaders’ program has been designed to build a group of brand ambassadors through high-quality professional development opportunities for teachers within the Bendigo region.

Geelong Art Gallery –  $12,000
Development of a marketing campaign to promote Muse, Geelong Art Gallery’s art critic avatar, which has been designed to interpret artworks making them easy to understand for children and people with a disability.

Lior Albeck-Ripka –  $20,000
For a multi-channel re-branding of the Festival of Jewish Arts and Music challenging audiences' pre-existing ideas about what it may mean to be Jewish.

Mycelium Studios – $19,987
Emerging artists will be partnered with mentors to develop a large-scale public artwork on the façade of Mycelium Studios, to promote the creative co-working hub and consultancy based in Brunswick East.

Southern Buoy Studios –  $3,680
A multi-channel marketing campaign encouraging locals and visitors to view the Mornington Peninsula through the eyes of a diverse range of artists represented by Southern Buoy Studios.

GOATi Entertainment - $16,333
To develop and host an E-sports series to support the launch of ‘22 Racing Series’, a real-time strategy racing game.

Arts Access Victoria – $20,000
To produce ‘Choose Film’, a marketing campaign aimed at the Deaf and Vision impaired communities to raise awareness for ‘The Other Film Festival’ in 2020.

Melbourne Jazz LTD – $20,000
To develop an audience insight generator allowing Melbourne International Jazz Festival to better understand and attract their target market.

Image top of Arena Theatre Company and above GOATi Entertainment's E-sports 22 Racing Series

Related Articles

7th December 2018 - Tasmania’s cultural heritage sector receives funding boost

15th October 2018 - Australian Cultural Ministers release consultation on future Major Performing Arts funding

2nd October 2017 - NSW Government looks to back local arts participation

11th April 2017 - Create NSW launches major funding program for ambitious arts and culture

5th February 2018 - Creative Victoria secures three term tender to stage APAM

28th February 2017 - Festivals Australia program open for applications

19th April 2016 - Victorian Government announces $115 million in new arts funding


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business