AusLeisure

CoverMe Fitness, an innovative studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.

Designed exclusively for the fitness industry, the CoverMe app is aiming to revolutionise studio management by providing a comprehensive platform for recruiting, recognising, rewarding and managing group exercise staff - all in one user-friendly app.

In less than a year since its launch in the UK, the app has been adopted by more than 100 clubs and 4,500 instructors, including global brands like Virgin Active. CoverMe also has an impressive 100% retention rate and 97% class cover record.

Explaining that, building on this success in the UK, the app is expecting to make a mark in Australia, CoverMe co-founder, Rosanna Tucker advised “we’ve experienced impressive growth in the UK since launching the CoverMe app in 2023, and our expansion is ongoing.

“However, our vision has always been to extend our services to meet the needs of operators and instructors worldwide. Australia represents the first stage of this international expansion and we expect to see similar growth in this new market.”

Zonato (pictured) joins the company from Body Bike Australia, where he was General Manager of Operations and Sales.

With two decades of experience in the fitness sector, Zonato has a wealth of firsthand knowledge as a group experience instructor, personal trainer, group exercise manager and master trainer. Additionally, as the founder of the popular GROUPEX Podcast, Zonato has a deep understanding of the challenges of studio management and the latest industry trends.

Zonato noted “I want to help maximise the potential of group exercise; it’s the most important tool venues have for retaining members, but only when its firing on all cylinders.

“CoverMe plays a vital role in customer satisfaction allowing clubs to run a dynamic group exercise schedule delivered by professional, skilled instructors, thereby minimising class cancellations and inadequate instructor cover.

 “The time is right for CoverMe in Australia; the fitness industry has been crying out for a solution like this for some time. I’m looking forward to engaging with cub owners and instructors, understanding their challenges and providing a solution to what can be one of their biggest problems.

“Statistics show that group exercise managers and club owners spend on average 4.6 hours per week managing timetable changes and instructor cover. Reclaiming this valuable time will allow them to focus on business operations and elevating their offer.”

CoverMe Fitness is also expanding in the US fitness market.

Click here to contact CoverMe Fitness via their entry in the Australasian Leisure Management Supplier Directory.

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