Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Country Road launches Active wear range
With traditional fashion brands constantly looking at new markets, mainstream fashion retailer Country Road has entered the active and sports wear market.
With research* showing the the athletic apparel sector growing at a rate of 8.3% year-on-year from 2006 to 2012, Country Road's new ACTIVE line is described as "a range of high-performance, technical activewear for the fashion conscious".
The newly launched range says it "considers how women want to move, delivering a collection that balances style and function."
Explaining that the launch into activewear was a natural progression for the brand, Country Road Managing Director Sophie Holt states "wWe are so excited to launch Country Road ACTIVE.
"The range seemed like a natural progression for Country Road, strengthening our lifestyle offering and giving our customer another way to live with the brand. The product offers the perfect balance of style and function, with a focus on great colour and high performance fabrics.”
Made for high intensity workouts, Country Road ACTIVE pieces are seamless, supportive and fashionable. To meet performance and climate expectations, breathable organic cotton and quick drying materials draw moisture away from the skin while thermal and windproof fabrications protect against the elements.
A focus on fashion shines through with bright hues and flashes of neon. Metallic highlights and geometric prints are on point for the new season, mixed with sporty perforations and mesh. Expect cool shades of mint and neon orange worn with pale grey and fresh white.
In addition, Country Road ACTIVE accessories include multi-functional gym bags, lightweight towels, visors, caps, silicone water bottles and socks.
A promotional campaingn for the new brand is neing fronted by Australian high-jump champion Amy Pejkovic.
Country Road ACTIVE is available from Country Road stores nationally.
*According to a 2013 reseach report by Ken Research, Australia Athletic Apparel and Footwear Industry Outlook to 2017 - Surging Participation in Sports Paving Way for Growth, Australia’s overall athletic apparel sector grew 8.3% year-on-year from 2006 to 2012 and is anticipated to be worth $1.7 billion by 2017.
For more information go to www.countryroad.com.au/active
9th October 2014 - 2XU PERFORMANCE CENTRE OPENS AT MELBOURNE SPORTS AND AQUATIC CENTRE
29th October 2013 - LORNA JANE LAUNCHES THE ‘ACTIVE LIVING ROOM’
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of treadmills,…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!