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Coronavirus sees more people running
Research from global sports brand ASICS suggests that with fitness and sports facilities closed during the Coronavirus pandemic "the world has fallen in love with running".
The newly released research suggests that isolation has encouraged people across many countries to take to running and nearly three quarters of runners around the world plan to stick with their new exercise routine.
ASICS, which conducted the study “to better understand and support the changing needs of runners”, found that 36% globally are more active now than they were before the COVID-19 pandemic began – despite traditional facility-based sport and fitness activities being brought to a standstill by social distancing measures.
Based on speaking to 14,000 regular exercisers across 12 countries, it also found growing use of tracking apps.
The report also records that in the days around Global Running Day earlier this month, there was a 47.3% global increase in people running compared to last year.
Reasons for the boost in runner numbers, reports the study, include for physical health, the positive effects of exercise on mental health and the ability to cope with and control the challenging situation many of us find ourselves in.
And almost three-quarters of runners report they are keen to continue, when life returns to “normal”.
Around 70% globally who exercise regularly are determined to hang on to the important role sport and movement is currently playing in their lives, and of those who started running after the COVID-19 crisis started, nearly two thirds say they plan on sticking with it in future.
Commenting on the study, ASICS President and Chief Operating Officer, Yasuhito Hirota stated "as our study’s initial findings prove, a run has therefore become much more than just a run. It’s a way for people to put aside the extraordinary mental challenges of this pandemic."
World Para Athletics official partner since 2016, ASICS is helping the world maintain and continue its new-found love of running by launching a series of new initiatives aimed at helping the world’s runners stay active and connected.
These include continuing to listen to runners of all levels through ongoing research to better inform upcoming ASICS innovations and initiatives including a new virtual running format in September and hosting virtual races powered by Race Roster and Runkeeper to motivate runners and let them compete together safely;
Hirota added “nine in 10 runners told us they feel best when their mind and body are connected – and never has that balance been more important than it is now. ASICS was founded on the belief that movement can help anyone achieve a sound mind through a sound body.”
Images courtesy of ASICS https://corp.asics.com/
3rd June 2020 - Gold Coast Marathon goes virtual for 2020 on Global Running Day
3rd April 2020 - Cairns Regional Council encourages exercisers to use walking tracks
19th February 2020 - NZREPS shares research insights into exercise and fitness trends for 2020
30th January 2020 - ExerciseNZ’s Beddie calls for New Zealanders to be more active in 2020
11th December 2017 - New sports retail experience opens in Sydney
20th January 2017 - Private investors rescue troubled sportswear brand BLK
4th December 2016 - adidas ends IAAF sponsorship, ASICS steps in
23rd November 2016 - New football store to compete with overseas online retailers
18th September 2016 - Nike launches ‘reimagined running track’ in the centre of Manila
6th March 2015 - New ASICS campaign screens New Zealand across the world
20th July 2014 - Anytime Fitness announces exclusive partnership with ASICS Australia
15th July 2014 - UK’s largest sport retailer to launch in Australia and New Zealand
5th October 2013 - Australian Rugby Union agrees Asics kit deal
9th September 2013 - Independent Sports retail chain rebrands to Intersport
29th April 2013 - ASGA backs calls for political support for Australian retailers
30th March 2012 - Counterfeit threat to sports retailing
6th September 2011 - ASGA Conference to address best practice in sports retailing
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