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Coopers Brewery helps live music sector rebound from COVID-19
Coopers Brewery – having a long history of supporting the arts and live music industry - is taking its popular 'Live, Loud and Local' gig series on the road to help pubs and live music rebound from the events of 2020.
Following the success of its initial livestream events in April and May this year, Australia’s largest family-owned brewery has partnered with some of the biggest names in Australian music to drive patrons back into pubs across the country.
The Live, Loud and Local series aims to support Australia’s hospitality and entertainment industries as well as the local communities hit hard by COVID-19 and related social restrictions.
Top Australian acts including The Rubens, Bad//Dreems and Crooked Colours have been confirmed for gigs across the nation over the coming months with more headline acts and venues soon to be announced. Each event will be produced by Coopers in partnership with Live Nation.
Coopers Brewery Director and fifth generation family member, Melanie Cooper said the brewery wanted to build on the momentum generated by its initial Live, Loud and Local series which became Australia’s biggest virtual pub experience during the national lockdown.
Cooper notes “our first series was all about bringing the pub experience into Australian lounge rooms so patrons stuck at home could still enjoy a night out on the couch.
“Now we want to help bring great Australian live music back to the stage and encourage people off the couch and into their local pub.
“It’s been a really challenging time for venues, musicians and patrons. Live music is an essential part of our culture as is heading to the local for a social drink with friends. It’s something we’ve all missed. We’re putting together a great series of gigs that will allow fans the chance to see their favourite bands perform live again and support local venues in a socially responsible way.”
Live Nation’s President of Brand and Marketing Partnerships for Australia and New Zealand, Greg Segal said Live Nation was excited to be working with Coopers again and added “Coopers is demonstrating a real commitment to supporting local artists and venues, via the Live, Loud and Local series. The industry couldn’t ask for a better partner during these challenging times.”
Crooked Colours will headline the first show of the new Coopers Live, Loud and Local series, performing on 17th January, 2021 at Hotel Rottnest in Perth.
The Rubens will play 3rd February, 2021 at Selina’s, Coogee Bay Hotel in Sydney while Bad//Dreems will perform at The Bridgeway Hotel in Adelaide on 19th February, 2021.
More shows and artists will be announced for gigs in Brisbane, Melbourne and Perth in early 2021.
Miles Wilson, the drummer of Bad//Dreems, said the band was pumped to be involved with the Live, Loud and Local series “Like an early Elliott Smith song, 2020 has been sad and haunting. We’ve really missed the atmosphere of playing live and we’ll be approaching the gig with a sense of anticipation and fantasy.”
The Bridgeway Hotel Operations Manager, Trent Fahey said the venue was looking forward to the resurgence of live music in 2021 and added “The Bridgeway is a South Australian rock n’ roll institution, with more than 50 years of live music history and some of the biggest national and international artists having hit our stage.
“South Australians love live music and have supported us on every step of the road back.
“Coopers has been outstanding in supporting us through these tough times and now the opportunity to host a Coopers Live, Loud and Local gig is truly awesome. Bad Dreems at The Bridgeway will be going up on our Legends Wall, for sure.”
For more information on the Live, Loud and Local tour go to: www.cooperslocal.com.au
Coopers Live, Loud and Local Tour ( additional acts and venues to be announced)
Perth – Crooked Colours – 17th January, 2021 – Hotel Rottnest
Sydney – The Rubens – 3rd February, 2021 – Selina’s, Coogee Bay Hotel
Adelaide – Bad//Dreems – 19th February, 2021 – The Bridgeway Hotel
Tickets will go on-sale for the above shows on Wednesday 2nd December, 10am AEDT through www.cooperslocal.com.au
Image top - Crooked Colours; centre - The Rubens; above - Bad//Dreems. Images supplied.
13th October 2014 - Coopers extends Adelaide stadium sponsorship deal
10th October 2013 - Adelaide’s Coopers Stadium gets $1 million refit for A-League season
2nd July 2013 - Coopers wins naming rights for Adelaide’s Hindmarsh Stadium
18th November 2020 - Live Performance Australia releases updated Ticketing Code of Practice
5th November 2020 - Save Our Stages NSW calls on public to help save the state’s live music industry
29th October 2020 - Gold Coast welcomes the return of live music with new summer music festival
23rd October 2020 - Survey shows over 400 Australian Live Music Businesses face imminent closure
20th October 2020 - Parramatta’s outdoor dining scene revitalised with live music trial
8th October 2020 - Live music venues in NSW unite as part of Save Our Stages campaign
11th August 2020 - Federal Government announces guidelines on live music restart funding
6th February 2020 - Live music ban lifted for selected NSW venues
3rd April 2019 - Federal Budget delivers for live music but fails creative industries
18th February 2019 - Sydney’s live music institution The Basement to be saved by new owners
28th September 2018 - Global study reveals the importance of live music in escaping digital overload
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