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Consumers embrace mobile ticketing

Consumers embrace mobile ticketing
November 22, 2011

Having revealed record growth one year after introducing mobile barcode ticketing, Moshtix expects mobile ticketing to be a key sales feature for summer and New Year's events.

Moshtix's mobile ticketing volume has grown by 2,200% since the company relaunched its mobile site with event ticket delivery by barcode a year ago.

Mobile ticket sales have also showed huge growth with a 1,371% increase since the site relaunched.

Moshtix Chief Executive Adam McArthur, said that he expects these trends to continue, stating "the smart phone has become such a huge part of a consumer's everyday life. People are banking on their mobile, participating in online auctions on their mobile and now have embraced the concept of mobile ticketing.

"The implementation of a mobile barcode system has made the ticketing process a whole lot simpler and the statistics are telling us that fans are realising this.

"What is key to a successful mobile site though is the ability to transfer their desktop purchasing experience to a smart phone. Through our mobile site, fans can share events to twitter and Facebook, call or email us easily and can also SMS tickets to friends.

"It's important for us at Moshtix to respond to what consumers want. The explosion of smart phone use prompted us to engage our customers through this device and the huge growth that our mobile site has seen in the past year shows that they have responded well to our solution.

"What's great about our mobile site is the flexibility we have to really transform the event ticketing market."

Earlier in the year, Moshtix, EMI and PayPal teamed up to host Australia's first Cashless Concert. The concept was simple ï¾ fans use their mobile devices to access tickets to the show, they pay using their PayPal account, then receive their ticket which they then present to gain entry. Thus, totally cashless and all via a mobile device.

Moshtix's mobile site is expected to become especially handy during the New Years season, with many summer events such as Midnight at the Oasis in NSW, Breakfest 2011 in Western Australia, WhitsunDAZE NYD Festival in Queensland, Welcome 2012 at Neverland in Victoria and Summer Series at Ed Castle in South Australia, as well as many upcoming large outdoor festivals, such as the Future Music Festival in March, predicted to attract masses of people.

McArthur adds that "with summer definitely upon us, we expect traffic and sales via our mobile site to continue to rise. Australians are out and about a lot more looking for the best events to attend. On Moshtix, we are really now starting to see the influx of summer and New Year's events."

For more information go to www.moshtix.com.au

14th September 2011 - TICKET BUYERS GO MOBILE

8th September 2011 - MOSHTIX RESEARCH REVEALS CUSTOMER CONCERN AT RISING COSTS OF FESTIVAL TICKETS 

16th December 2010 - AUSTRALIAN GRAND PRIX CORPORATION NAMES FOXTIX AS OFFICIAL TICKETING PROVIDER

14th December 2010 - MOSHTIX LAUNCHES MOBILE SITE WITH MOBILE TICKETING

18th October 2010 - NEWS LIMITED LAUNCHES FOXTIX 

18th October 2010 - MANAGERS WANT MORE CONTROL OVER TICKETING BUYER DATA 

9th April 2010 - MANAGEMENT CHANGES AT TICKETEK

7th November 2008 - MCG CHOOSES TICKETEK


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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