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Construction of Australia’s first LEGO Store begins at Dreamworld
Construction of Australia’s first LEGO®Store at Gold Coast theme park Dreamworld has begun, with the store set to open this November.
The flagship store will be the largest retail outlet at Dreamworld, covering an area of 350 metre² and forming a stand-alone precinct at the front of the park with access from within and external to Dreamworld.
Welcoming the upcoming addition to the park, Dreamworld Chief Executive Craig Davidson stated “the LEGObrand is one of the world’s best known, most successful and powerful brands and we’re very excited to welcome the LEGOStore as an exciting development for Dreamworld guests and for tourism to Australia and South East Queensland..
“We’re working very closely with LEGO Australia and drawing inspiration from across the globe to ensure the LEGO storedelivers the ultimate LEGO brand experience and is a destination in its own right.
“An epic LEGO builder’s paradise, it will be filled with an eye-popping amount of LEGO product including life-size LEGO models, exclusive items and interactive features like the world-famous LEGO ‘Pick a Brick’ wall, ‘Lounge room’ play areas and LEGO brick engraving.”
Davidson said Dreamworld would manage the build with several contractors from South East Queensland commissioned to the project including architects Mode Design Corporation (Gold Coast office) and Brisbane-based builders Astute Projects.
Lower image shows LEGO Senior Director of Marketing (Australasia) Troy Taylor with Dreamworld's Craig Davidson.
22nd July 2016 - DREAMWORLD LAUNCHES POKÉMON GO NIGHT WALKS
28th April 2016 - DREAMWORLD TO OPEN FIRST LEGO CERTIFIED STORE IN AUSTRALIA
19th August 2015 - AUSTRALIA’S FIRST LEGOLAND DISCOVERY CENTRE TO OPEN IN MELBOURNE
22nd June 2015 - GLOBAL LICENSED MERCHANDISE MARKET WORTH US$241.5 BILLION IN 2014
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