Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Comedy group parodies the active wear trend
A group of Sydney comedians have released a YouTube video sending up Australian women who wear exercise gear for everyday activities.
Reflecting the boom in the active wear market, the comedy group, Skit Box, have mocked the trend for women to not only exercise in their active wear but to also wear it when shopping or dining.
The two minute video takes viewers through everyday activities, with the women wearing colourful crop-tops, gym pants and sneakers - without actually getting ‘active.’
The video starts with a woman walking on the promenade at Coogee Beach and running in to a friend. “Are you going to the gym,” she asks. “No”, her friend replies, “I’m just going shopping in my activewear.”
The girls then appear in a series of scenes showing them participating in selfies, coffee dates, shopping and going to the movies – with logos of popular activewear brands Lorna Jane, Nike, Reebok, adidas and Puma appearing on screen throughout.
At one point, the well-known Nike slogan is changed from 'Just do it' to 'Just Buy it', among others.
Other activities done in active wear include getting a manicure, showing off their babies, drinking a Coke Zero, smoking while waiting for the bus, being hung over and never exercising.
Click here to view the video.
6th April 2016 - FITNESS AND FASHION TO COMBINE AT THE FITNESS & HEALTH EXPO
30th March 2016 - WORLD’S LARGEST SPORTS RETAILER SET TO ENTER AUSTRALIAN MARKET
18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE
8th May 2015 - FITNESS FIRST AND REEBOK PARTNER ON FUNCTIONAL FITNESS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!