Established in 1980, WhiteWater has over 500 employees, 15 offices worldwide and is a vertically integrated supplier of the most successful waterpark attractions in the world. Specializing in…read more
Comedy group parodies the active wear trend
A group of Sydney comedians have released a YouTube video sending up Australian women who wear exercise gear for everyday activities.
Reflecting the boom in the active wear market, the comedy group, Skit Box, have mocked the trend for women to not only exercise in their active wear but to also wear it when shopping or dining.
The two minute video takes viewers through everyday activities, with the women wearing colourful crop-tops, gym pants and sneakers - without actually getting ‘active.’
The video starts with a woman walking on the promenade at Coogee Beach and running in to a friend. “Are you going to the gym,” she asks. “No”, her friend replies, “I’m just going shopping in my activewear.”
The girls then appear in a series of scenes showing them participating in selfies, coffee dates, shopping and going to the movies – with logos of popular activewear brands Lorna Jane, Nike, Reebok, adidas and Puma appearing on screen throughout.
At one point, the well-known Nike slogan is changed from 'Just do it' to 'Just Buy it', among others.
Other activities done in active wear include getting a manicure, showing off their babies, drinking a Coke Zero, smoking while waiting for the bus, being hung over and never exercising.
Click here to view the video.
6th April 2016 - FITNESS AND FASHION TO COMBINE AT THE FITNESS & HEALTH EXPO
30th March 2016 - WORLD’S LARGEST SPORTS RETAILER SET TO ENTER AUSTRALIAN MARKET
18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE
8th May 2015 - FITNESS FIRST AND REEBOK PARTNER ON FUNCTIONAL FITNESS
The Complete Guide to Leisure Industry Products & Services.
LINEAR QUEUING QtracCF call-forward electronic queuing systems dramatically improve linear queuing by increasing service efficiency, decreasing average wait times, and adding advertising and…read more
Pool Ranger was first established in 1992 and is one of the leading wholesalers to the swimming pool and spa industry in Australia. The company manufactures, distributes and sells top quality,…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
An iPad application that has been developed to reinvent point of sale general admission ticketing and turn it into a 21st century application, the key benefits being: API capability for integration…read more
Led by Directors Mike King, Kate Maddock, David Mason and Martin Lambert, each of whom are recognised for their industry experience and achievements, OPG brings together a network of more than 15…read more
Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure is also able to advise clients in the areas of concept and design, feasibility studies…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!