Latest News

Back to Latest News back

 

Collingwood FC’s Olympic Park base to be known as The Holden Centre

Collingwood FC’s Olympic Park base to be known as The Holden Centre
August 20, 2015

Collingwood Football Club and Holden have announced an extension to their three-year, partnership with the vehicle manufacturer taking on naming rights of the club’s headquarters at Olympic Park, now known as the Holden Centre.

The former Olympic Swimming Stadium - often known as The Glasshouse and which has also been known as the Lexus Centre and Westpac Centre under previous naming rights deal - is managed by the Melbourne and Olympic Parks Trust, at a location overlooking the Yarra River, the city and the iconic MCG.

CM Holden Executive Director of Marketing and Customer Experience, Geraldine Davys, said the newly named Holden Centre was an exciting extension to the brand's links with Collingwood, stating "the partnership is a great fit. Both Holden and Collingwood are iconic Australian brands with the biggest and most famous fan bases in the country (and) the Holden Centre is the perfect location to showcase this partnership.

“We share great synergies with the club, from our rich Aussie culture, to the passion and loyalty of our fan base, to our commitment to innovation, excellence and an exciting and bright future in Australia.”

Central to the Holden Centre investment is the recently completed community centre providing a first-class and safe sporting facility for women and the broader community – all in the heart of the biggest sporting precinct in the Southern Hemisphere.

This builds on Holden’s Home Ground Advantage community grants program and significant investments by local dealerships to position Holden as a market leader in the community.

Collingwood President, Eddie McGuire, said when Holden and Collingwood united in 2013 there was a natural fit and endless possibilities, stating "the alignment of Australia’s biggest and most famous sporting club with one of the nation’s biggest and most successful car companies, continues to make us both very proud.

“Collingwood and Holden Side by Side – you can’t get more Australian than that.”

2nd June 2015 - ROD LAVER ARENA UPGRADE TO CREATE A VENUE FOR INTERNATIONAL EVENTS 

7th May 2014 - NEW GEELONG GYM TO INCLUDE ALTITUDE TRAINING FACILITY

26th February 2013 - MELBOURNE OLYMPIC PARK GRASSED OVER 

19th July 2011 - FOO FIGHTERS WON’T AFFECT ‘THE COLOUR AND THE SHAPE’ OF AAMI PARK’S SURFACE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business