Latest News

Back to Latest News back

 

Collective Wellness Group appoints Nicole Noye as Chief Executive

Collective Wellness Group appoints Nicole Noye as Chief Executive
June 16, 2020

Leading health and fitness franchise management company, Collective Wellness Group (CWG) has announced the appointment of Nicole Noye as their Chief Executive.

From 25th June 2020, Noye will lead CWG and the continued growth strategy for fitness brands Anytime Fitness and XTEND Barre, currently comprising of 530 franchise locations and 570,000 members nationally. As clubs and studios across the country continue to reopen from the COVID-19 temporary closures, Noye’s appointment is perfectly timed to lead CWG into future.

On her appointment, CWG Group co-founder and Chairman, Justin McDonell explained “Nicole was the perfect fit as the new CEO of Collective Wellness Group and our brands. She is an empowering leader with over 20 years of C-level and Board experience in the retail, hospitality, leisure and entertainment industries, with particular skill in leading multi-site operations and brand transformations. 

“Her experience at leading businesses through change and her passion for the end-consumer will be crucial assets as we reimagine the way our brands meet the evolving consumer needs in the health and wellness space, particularly in the wake of the COVID-19 pandemic. We are very excited to have her on board.”

Noye was previously Chief Executive for the Ardent Bowling & Entertainment Division, leading the strategy to create a more customer-focused organisation, acquire and open several new Kingpin and Playtime venues, refurbish and/or divest non-profitable AMF centres, resulting in a successful sale for $160 million.

As Chief Experience Officer for Ardent, Noye was appointed interim Chief Executive for Dreamworld, White Water World and Skypoint for five months to guide the theme park and attractions division post the tragic events and subsequent coronial inquiry in 2018.

Prior to Ardent, Noye was Chief Executive at BB Retail for the BrasNThings and Diva divisions, and General Manager for Goldmark and Angus & Coote.

Noye is currently a Non-Executive Director of GoGet Carshare contributing to growing market share and expanding the fleet network, and Chair of The Executive Leadership Program at Compono, designed to develop senior professionals to successfully navigate and challenge the business landscape.

On accepting the role with CWG, Noye advised “I am honoured and thrilled to lead CWG and the Anytime Fitness and XTEND Barre brands. Health and wellbeing in our local community is becoming an even more important part of our everyday lives, and joining CWG will allow me to be a special part of this.”

For more information, visit www.collectivewellness.com.au

Related Articles

27th May 2020 - Anytime Fitness Asia acquired by Inspire Brands Asia

8th May 2020 - Anytime Fitness Grafton named Fitness Business of the Year Award at 2020 Australian Fitness Awards

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

4th March 2020 - International Franchise Association names founders of Anytime Fitness as ‘Entrepreneurs of the Year’

8th January 2020 - Anytime Fitness makes history as the first franchise with locations on all seven continents

29th December 2019 - Anytime Fitness looks to drive future growth outside of clubs’ ‘four walls’

28th October 2019 - Collective Wellness Group makes key executive team appointments

3rd October 2019 - Anytime Fitness announces Stages Indoor Cycling as Global Bike Partner

5th September 2019 - Anytime Fitness and Tough Mudder reveal new partnership

4th September 2019 - Anytime Fitness named a top global franchise 12th consecutive year

21st August 2019 - Xtend Barre owner awarded for franchise excellence

11th April 2019 - Xtend Barre expands with two new Sydney studios

1st July 2018 - Coronial inquest claims Dreamworld Chief Executive

22nd August 2018 - Ardent Leisure losses grow as Dreamworld’s value declines by $75 million

23rd October 2018 - Ardent Leisure names casino and hospitality professional as new Dreamworld Chief Executive

18th December 2017 - Collective Wellness Group adds Xtend Barre to its brand stable

11th August 2017 - Collective Wellness Group eyes 1,000 locations as part of Australia-wide expansion

30th March 2014 - Xtend Barre exercise phenomenon reaches Wellington

11th December 2013 - Xtend Barre Workout: a fitness success story


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business