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Club Chief Executives welcome NRL TV ratings boost

Club Chief Executives welcome NRL TV ratings boost
June 12, 2015

NRL chief executives have welcomed a reported rise in television viewership, driven by a rise in the popularity of televised Sunday afternoon games, in the first half of the 2015 season.

A meeting of club chief executives in Sydney yesterday (11th June) looked at a range of issues aimed at making the game stronger and more successful.

The meeting was advised of figures from OzTAM - Australia's official television audience measurement data company - that showed following 13 rounds of free to air metropolitan TV that audiences were up five per cent on the same period last year.

That included a 10% rise in Sydney and 17% jump in Melbourne.

However they had dropped two per cent in the rugby league heartland of Brisbane, despite the Broncos' strong performances in the first 13 rounds to lead the competition.

Most of that growth has been on the back of the increase in viewership for free-to-air Sunday afternoon broadcasts, due to Channel 9's decision to show its game live instead of on delay.

The rise in television ratings looks likely to boost the NRL’s hopes of landing a record new TV rights deal having recently begun negotiations on its next TV rights deal, due to begin in 2018.

Speculation has put the deal as being worth between $1.5 and $2 billion with current broadcasters Nine and Fox Sports along with Seven and Ten are in the running for the rights.

The NRL is also considering selling off the rights to State of Origin separately to the NRL season in an attempt to drive up its price.

The NRL chief executives meeting also learned of progress of the whole of game review being undertaken by the NRL’s Head of Game Strategy and Development Shane Richardson, which is looking into junior structures and the scrapping of the National Youth Competition

The meeting began with a briefing and tour of the new Fan Relationship Management Centre (FMRC) which is helping to recruit members for 10 clubs. Half way through the season, the scheme has seen a new record for memberships.




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