Latest News

Back to Latest News back

 

Clark Kirby explains his drive to ‘challenge everything’ within Village Roadshow Theme Parks

Clark Kirby explains his drive to ‘challenge everything’ within Village Roadshow Theme Parks
May 22, 2019

Clark Kirby, Chief Executive and Executive Chairman of Village Roadshow Theme Parks, has explained how he has “challenged everything” within the Gold Coast-based theme park business since taking on his role in April 2017.

Speaking at the Australian Amusement, Leisure and Recreation Association (AALARA) 2019 Conference on the Gold Coast yesterday, Kirby advised that with the  Village Roadshow Theme Parks business facing major challenges, not only relating to the aftermath of the October 2016 Dreamworld fatalities, he set about a range of changes with the operations of Warner Bros. Movie World, Sea World, Wet‘n’Wild Gold Coast, Australian Outback Spectacular, Paradise Country and its overseas operations.

Advising that the business is going through a period of “constant evolution”, Kirby explained that the

Village Roadshow Theme Parks had adopted a strategy that addressed premiumisation of the brand, creating a voice, pricing, rebuild the parks identity, planning capital investment, key relationship management and optimising the efficiency of the core business.

Having also provided an engaging account of the evolution of Village Roadshow, advised how premiumisation of the brand had involved creating a single pass using the Village Roadshow brand across all of its attractions for the first time under the banner 'Australia's best theme parks'.

More to to follow ...

Image: Clark Kirby speaking at the AALARA 2019 Conference yesterday. Courtesy of AALARA.

Related Articles

22nd May 2019 - Shane McGrath takes on AALARA Presidency at successful conference

20th May 2019 - Village Roadshow’s Gold Coast theme parks boosted by recent visitor numbers

19th May 2019 - AALARA 2019 conference to highlight a sector ready for safety-based resurgence

17th May 2019 - New safety rules for Queensland theme parks and attractions now in force

22nd February 2019 - Village Roadshow report rising earnings and record-breaking January period for theme parks while writing off Dreamworld as competition

23rd August 2018 - Village Roadshow blames Commonwealth Games and Dreamworld deaths for disappointing results

30th July 2018 - Clark Kirby outlines vision for Topgolf’s Australian expansion

2nd July 2018 - Village Roadshow sells Wet’n'Wild Sydney to Spanish attractions operator

18th May 2018 - Historic levels of growth in global theme park industry in 2017

29th November 2017 - Village Roadshow moves away from low cost theme park passes

7th April 2017 - Village Roadshow changes see Clark Kirby appointed Theme Parks division Chief Executive

14th March 2017 - Village Roadshow Theme Parks highlights safety and maintenance systems


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business