At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
China’s First outdoor pursuits exhibition
Messe Frankfurt is to organise the first ever exhibition for outdoor sports and leisure activities, Outdoor China.
Co-organised with the China Outdoor Commerce Alliance, the event will run from 23rd to 25th June 2011 at the Shanghai Exhibition Centre. The fair will cover an area of 12,000 metre2 and is expected to attract 300 exhibitors and 9,000 visitors from around the world.
Exhibitors at Outdoor China are expected to include international and domestic manufacturers of apparel styles, backpacks, books and maps, outdoor equipment, footwear, material suppliers, tools and accessories. The event is expected to attract visitors connected with the production, purchase and promotion of bicycle, camp, paddle, snow, trail and wildlife based activities undertaken in a natural or an artificial natural environment.
The three-day event will be open to trade visitors for the first two days and the public on the final day. The cross-appeal of the show will be of particular interest to import and export companies, trading companies, department stores, outward-bound businesses, tourism associations and naturists.
As Stephan Buurma, Managing Director of Messe Frankfurt Asia Holding Ltd explains, "the outdoor pursuits industry in China is expected to grow annually by 30% in the coming years. This is an excellent opportunity for Messe Frankfurt to spread out into new markets. By combining our professional expertise and resources with those of our partner, Outdoor China will be the leading venue for outdoor equipment, apparels and related industries.
Han Yungang, Executive Vice Chairman of the China Outdoor Commerce Alliance added that "we are excited to be launching this new show with Messe Frankfurt, an international company that has over 20 years experience organising trade fairs in China. As a special platform promoting healthy lifestyle concepts, Outdoor China is a must attend event for anyone involved or interested in outdoor sports and leisure activities."
The Chinese economy has been developing robustly over the last decade. In 2009, it recorded a GDP growth of 8.7%, this figure rose to 11.9% in the first quarter of 2010. This has created an increasingly affluent and consumer aware population of 1.3 billion people, which is fuelling the development of an outdoor industry in China.
The growing prosperity of the Chinese people has led to a shift in work-life balance, where a greater value is now being placed on leisure time. This is reflected in there being 473 outdoor brands, 3,253 distributors and over 400 registered outward clubs in China.
In 2009, retail amount of outdoor sports products reached USD 715 million, up 32.9% year-on-year. This only accounts for a 1% stake in the countryâs sporting goods sector. In developed countries, outdoor sporting items have a 15 to 20% share of the sporting goods market. Thus, it is forecasted that Chinaâs outdoor industry has significant space to grow.
Among the many different cities in China, Shanghai scores the highest GDP per capita, it is the commercial hub of China. Correspondingly, the city has many department stores and retail outlets. International and domestic trendsetters and forecasters regard the metropolis as a directional fashion-forward centre. In addition, Shanghai is located two hours from Zhejiang province, where OEM and R&D factories produce many bags, footwear, outdoor apparel and accessories. Together, this makes Shanghai the ideal location to stage Outdoor China. Brands will be able to make contact with representatives of new production plants, plus, manufacturers and suppliers of outdoor related products can gain access to new distribution channels.
For more information go to www.outdoor-china.com
Image: Hiking on China's Mt. Kailash. Courtesy of Top China Travel.
10th March 2010 - ONLY ONE BEIJING GOLF COURSE IS LEGAL, SAYS LAW COMMITTEE
Share your news. If you have industry news that you’d like us to include in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at firstname.lastname@example.org with details. We rely on industry contributions, and remember, our content is not paid for advertorial.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Aflex Technology are the experts in all things inflatable. They are industry leaders offering the widest range of pool, lake and beach inflatables on the market. All products…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!