Latest News

Back to Latest News back

 

China advances massive investment in youth football development

China advances massive investment in youth football development
December 18, 2015

In the wake of ongoing on field disappointment and high political expectations, China is advancing a range of initiatives to build grassroots interest in football by expanding school systems and optimising youth training programs.

Earlier this year, the Physical Education, Health and Art Department of China’s Ministry of Education selected 8,627 primary and secondary schools across the country to teach mandatory football courses en route to developing 50,000 specialist football schools by 2025.

At the time of this announcement, Department Director Wang Dengfeng said the school system would need more guidance from the Chinese Football Association (CFA) and its affiliated training facilities to train more football oriented physical education teachers and technical staff.

At its national congress this week, the CFA has pledged to build a solid grassroots foundation by working with the Ministry of Education to provide competition organising expertise and technical training for physical education teachers and referees.

It also committed to help build more facilities to develop China's fledgling school football  system as its key agenda in 2016, to expand the talent pool for the higher echelons of the sport.

CFA President Cai Zhenhua stated “the low competitive level of the high-profile sport doesn't match China's status as an emerging world power nor other social and economic achievements.

“The weak mass participation foundation is one of the key reasons for that, and it should be strengthened by encouraging youth participation by all means.”

The congress, attended by representatives from 47 local associations and clubs, followed the men's national team's disappointing performance in the 2018 FIFA World Cup Asian qualification.

After tying Hong Kong in a scoreless qualifying match last month, the Chinese squad has virtually missed out on any chance of reaching the next stage of qualification for the next World Cup, maintaining only a theoretical possibility to qualify depending on other teams' results in the pool stage.

That would be China's fourth failed World Cup qualifying campaign, a disappointment in light of President Xi Jinping's fervent wish to see China join world powers in the sport.

To improve future performance, congress attendees agreed  that building a sound youth cultivating system - which connects the school leagues, youth programs of local sports bureaus and pro clubs' reserve teams training - should be prioritized as a key to revitalizing the sport.

The China Daily reported that Wei Shubo, Secretary-General of the Shandong provincial soccer association, said regional governing bodies should adopt more open policies to introduce foreign expertise and know-how from nongovernmental entities in youth cultivation.

The province's Chinese Super League club Shandong Luneng has built a youth training base in Brazil, bringing Chinese talent to advanced training in the South American nations.

China’s interest in international football properties was demonstrated earlier this month when China Media Capital (CMC), the Chinese Government-backed investment conglomerate, took a US$400 million stake in the City Football Group (CFG), the owner of football related clubs and businesses including Manchester City FC, New York City FC, Melbourne City FC, and a minority shareholder in Yokohama F. Marinos.

At the time of the purchase, CMC Chairman Li Ruigang stated “football is now at a fascinating and critical stage of development in China.

“We see unprecedented growth opportunities in both its development as an industry, being China’s most watched sport, and its inspirational role bringing people of all ages together with a shared passion.”

“We and our consortium partner CITIC Capital also see this investment as a prime opportunity for furthering the contribution of China to the global football family.”

Images (from top): Youth football coaching in China, Chinese fans at the 2015 AFC Asian Cup and President Xi Jinping visits Manchester City FC prior to CMC's purchase of the City Football Group.

9th December 2015 - CHINESE CONSORTIUM STAKE IN CITY FOOTBALL GROUP PART OF A GLOBAL POWER PLAY

24th August 2015 - ADIDAS TO SUPPORT GRASSROOTS FOOTBALL DEVELOPMENT IN CHINA

18th August 2015 - CHINESE FOOTBALL ASSOCIATION TO BE INDEPENDENT OF GOVERNMENT

13th March 2015 - CHINA LOOKS TO FOOTBALL SUCCESS AND FUTURE FIFA WORLD CUP HOSTING

4th December 2010 - CHINA INTEREST IN HOSTING 2030 FIFA WORLD CUP


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business