Latest News

Back to Latest News back


Chef’s campaign to improve stadium food

Chef’s campaign to improve stadium food
July 13, 2012

Masterchef Season 4, Top 24 contestant Kevin Perry has launched an online campaign entitled 'Stadium Grub' to improve the quality of food served in sports stadiums and reduce queues.

In his blog on the official Masterchef Australia website, 'Big Kev' Perry has described his 'food dream' as "the perfect pie, a better burger, gourmet grub served in the most convenient way possible so we can get back to our seats and enjoy the game."

Since his elimination from the Masterchef kitchen, Big Kev has, according to the blog, spent his weekends visiting stadiums and speaking to sports fans about their game day food experiences, confirming his suspicion that he is not alone in his desire for better 'footy food'.

Big Kev has developed a website where he has posted a comical Youtube video in which is explains the premise of 'Stadium Grub' and invites people to connect with the campaign via social media pages, Facebook and Twitter.

Through social media, he is collecting names and anecdotes from various stadium goers about food quality and convenience which, according to an article in Sydney magazine The Beast, he intends to present to these stadiums with a view of developing some viable solutions.

At the core of this campaign is an issue that Big Kev conveyed to the Northern Star "the food should add to the experience."

Negative game day experiences including poor quality food or a 20 minute queue detract from the entertainment and enjoyment of the consumer. They are also the factors that the consumer is most likely to remember and tell others about.

Wayne Middleton of risk management experts Reliance Risk suggest that "from a reputational risk point of view, Big Kev is onto something!"

The Stadium Grub campaign is also an example of the power of leveraging celebrity and social media to make a statement to an entire industry.

The venues industry is relatively powerless to control the stories and images posted on Facebook for example that suggest poor quality of stadium food, or the comments Big Kev himself posts in Food Hub blogs linked to Australia's Masterchef.

Middleton suggests "the negative attention that this campaign has begun to generate is something stadiums should keep monitoring. With a catchy jingle and some other celebrities on board, this campaign has potential 'to bite'."

For more information go to the Stadium Grub Facebook page at

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness


Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business