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CERM invites industry input to 2021 operational benchmarking survey

CERM invites industry input to 2021 operational benchmarking survey
September 9, 2021

CERM Performance Indicators at the University of South Australia is inviting sport, aquatic and leisure centres to be part of its 2021 Operational Management Benchmarking survey.

Based at the UniSA Business division, CERM PI has been a leader in benchmarking research relating to customer service quality and organisational performance management for over two decades, providing centre management and local councils with metrics to compare performance year-on-year and against industry benchmarks across Australia.

A team of internationally recognised management researchers and professional staff provide detailed analysis and reports helping industry partners to develop and benefit from a culture of evidence-based decisions for performance improvement.

CERM PI’s 2020 Operational Management Benchmarking survey found that facilities grouped under ‘Indoor-only pools’ and ‘Indoor and Outdoor pools’, on average reported a 7% decline in expense recovery when comparing to the 2019 benchmarks. 

While gross expenses saw a minimal reduction in year-on-year benchmark comparison, gross revenues saw a significant 17% (Indoor-only pools) and 13% (Indoor + Outdoor pools) decline. The benchmarks also indicated a reduction of 29% (Indoor-only pools) and 35% (Indoor + Outdoor pools) in full-time equivalent staff at the centres.

Facilities grouped under ‘Outdoor-only pools’ did not report a significant change in revenues and expenses.

Commenting on this, CERM PI advised “this is likely attributed to the seasonal closures of such centres, which may have coincided with initial lockdowns in 2020.”

Now conducting its 2021 Operational Management Benchmarking survey, CERM PI is inviting industry input.

Key aspects of the survey:

  • A national perspective/ snapshot on operational performance of sports, aquatic and leisure centres will be available at the conclusion of the survey
  • This annual national benchmarking survey is the basis for robust industry operational indicators for Australasian sport, aquatic and leisure centres
  • Compare your facility/s results with well-established industry relevant KPI’s
  • KPIs are reported for key aspects of operational management including finance, services, marketing, human resources, and utilities

How to be involved:

  1. Register interest via the email below, advising contact details and name of centre/s to be involved
  2. Submit your data to CERM PI and receive your results immediately
  3. Receive a complimentary copy of the 2021 CERM PI National Benchmarks Bulletin ($540 value).

The cost is $220 per facility (GST exclusive).

All data must be submitted 30th November 2021.

Registrations to participate in the current 2021 CERM PI Operational Management for Australia Public Aquatic and Recreation Centres are now open.

To register interest contact cermpi@unisa.edu.au

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10th August 2021 - Aquatic industry delivers $9 billion in economic, health and social benefits to Australia

29th July 2021 - Analysis of aquatic and fitness centres performance through June shows changing consumer behaviour

16th June 2021 - Hunter Region’s premier aquatic facility gets official reopening

11th June 2021 - National Aquatic Industry Committee advises on conditions for swim teachers, lifeguards and instructors affected by Victoria’s lockdowns

3rd May 2021 - Aquatic Recreation Network Australia launched to support states and provide national advocacy opportunities

9th February 2021 - Community sport facilities deliver $7 billion value to Victoria

4th September 2020 - CERM PI launches 2020 National Operational Benchmarking Survey

22nd July 2020 - Australian Sports Foundation survey finds Coronavirus has taken $1.5 billion from community sport

22nd March 2018 - 25 years of CERM PI benchmarking for Australian public aquatic, recreation and sport facilities

6th December 2017 - CERM PI launches new online platform to measure facility performance

22nd September 2016 - CERM PI Project invites participation in latest aquatic, recreation and sport centre survey

5th March 2015 - CERM PI release latest operational management benchmarks for aquatic, recreation and sport centres

25th February 2013 - CERM releases latest aquatic, recreation and sport facilities performance indicators bulletin

31st March 2012 - CERM PI team releases latest industry performance bulletin

20th August 2011 - Record numbers contribute to CERM industry benchmarks


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