AusLeisure

As part of a historic collaboration, Turner, the global media giant behind Cartoon Network, and the Singapore-based Oceanic Group have announced the upcoming maiden voyage Cartoon Network Wave - a fully-themed cruise ship.

The partnership will see fully-branded cruise ship make its maiden voyage from its home port of Singapore in late 2018.

With the ocean as a backdrop, families will enjoy the immersive 11 guest-deck, 2,000-guest Cartoon Network Wave with their favourite Cartoon Network stars.

While there are many existing projects by Turner’s location-based entertainment team including Cartoon Network-branded restaurants, theme parks, waterparks around the world this is the first time anywhere that a cruise liner has undergone a full Cartoon Network transformation.

The theming and entire onboard experience of Cartoon Network Wave is inspired by Cartoon Network’s universe of well-loved characters from popualr shows such as Adventure Time, Ben 10, The Powerpuff Girls and We Bare Bears. This includes a variety of diverse entertainment, activity and recreation features, as well as retail and food and beverage options.

Cartoon Network Wave will be docked at the Singapore Cruise Centre and will sail to 13 destinations in the Asia Pacific region including Singapore, Malaysia, Thailand, China, Taiwan, South Korea, Australia and Japan. Dates and itineraries for its routes around Asia Pacific will be announced in the coming months.

Explaining that the partnership represents the company’s commitment to capitalise on Asia’s growing cruise tourism market, Oceanic Group’s Chief Executive Daniel Chui advised “a homegrown cruise project, Cartoon Network Wave heralds the start of a new vacation experience for cruise-goers in Asia where cruise travel meets personalised journeys through experiential story-telling.

“With Singapore’s position as a cruise hub in Asia, we believe it is only fitting that we dive right in and ride the surging tide of this passenger cruise wave.

“Cartoon Network Wave will revolutionise cruise travel in the Asia-Pacific region and create and curate new cruise experiences for holiday makers, cruise goers and generations of pop culture fans.”

Turner Asia Pacific President Ricky Ow added “Turner is always looking at new ways to bring our characters to life - and Cartoon Network Wave will be their home on the high seas.

“The ship has remarkable potential to offer our existing fans a truly unique immersive experience, as well as create new ones. We couldn’t be more excited by the partnership with Oceanic Group in jointly creating a world first.”

Online bookings for Cartoon Network Wave will start later in the year with more information available on the Cartoon Network Wave website at www.cartoonnetworkwave.com

Image: Artist's impression of the Cartoon Network Wave at sea.

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