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Caravan and camping sector positive about international visitor growth

Caravan and camping sector positive about international visitor growth
January 1, 2018

The Caravan Industry Association of Australia has welcomed end of year international tourism data showing that Australia’s international caravanning and camping markets continue to perform strongly.

Tourism Research Australia figures for year ending September 2017 reveal that 373,000 international visitors undertook a caravan and camping holiday in the past 12 months, increasing by 7.5% from the previous year.

These travellers also generated over 5.19 million nights around the country, with represents a 5.5% increase from 2016.

Australia's caravan and camping traditional core markets continued to show growth with visitors from the UK (61,723), Germany (55,042 ) and USA (38,694) increasing by 0.5%, 4% and 18% respectively compared to the previous year.

The significant growth in visitors of 112% from China (total of 103,000 visitors) continues to highlight the future importance of this market to the caravan and camping industry as the segment becomes more confident with travelling independently around Australia.

Caravan Industry Association of Australia Chief Executive Stuart Lamont stated “this robust growth comes at a great time with the imminent announcement of an international marketing strategist to roll out our International Marketing Strategy seeking to double international caravanning and camping nights by 2025.”

The data showcases the desire for the travelling public to seek a genuine and authentic experience beyond gateway ports which caravanning and camping can provide by allowing the international tourist to be able to access regional experiences and to experience more of the spectacular natural environment that Australia has to offer. 

Image of Chinese visitors at a BIG4 Holiday Park courtesy of BIG4.

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