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Canterbury signs up to support Beyond Sport

Canterbury signs up to support Beyond Sport
November 23, 2011

Leading rugby and lifestyle brand Canterbury has signed up as the presenting sponsor of the upcoming Beyond Sport Summit and Awards in Cape Town, South Africa.

New Zealand-based Canterbury will provide free apparel and equipment to a number of projects set to host site visits during the Beyond Sport Summit as well as to representatives of the projects shortlisted for the Beyond Sport Awards. South Africa national rugby union team legend and Canterbury brand ambassador Bryan Habana will appear at the Summit and take part in the site visits.

The event will run from 5th to 8th December 2011.

Canterbury International Chief Executive Chris Stephenson explains "at Canterbury we play on a global field, and we are committed to helping people all around the world.

"Beyond Sport is a global movement and the Beyond Sport Summit is an incredible gathering which we are proud to support."

Cuan Chelin, Chief Executive of Super-Brands, which holds the licensing and distribution rights for Canterbury in South Africa, added "hosting the Beyond Sport Summit is another mark of how far the South African sport industry has come, but also a reminder that there are still many issues to address in this country - just as there are all around the world."

Beyond Sport founder Nick Keller believes that "our sponsors commit wholeheartedly to the Beyond Sport movement and the entire field of social change. I am delighted to welcome Canterbury on board and look forward to a successful relationship that helps to change lives in South Africa and around the globe."

Confirmed speakers at the Beyond Sport Summit include former British Prime Minister Tony Blair, Olympic legend sprint Michael Johnson, multi-Paralympic gold medal-winner Oscar Pistorius, former South Africa national football captain Lucas Radebe, and a host of other leading figures from international sport, politics and business.

Beyond Sport is a global initiative that seeks to celebrate and support any organisation or individual with the goal to drive positive social change through sport. It is partnered with Barclays Spaces for Sports, TIME Inc and UNICEF.

As a Presenting Sponsor of the Beyond Sport Summit and Awards, Canterbury joins Fortune, Heidrick & Struggles, PricewaterhouseCoopers and StubHub.

For more information go to www.beyondsport.org


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