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Canberra business to supply athletic apparel to Anytime Fitness in Asia
Canberra-based OnTheGo Sports has signed an exclusive deal to supply customised athletic apparel to international fitness chain Anytime Fitness for its Asian operations.
The deal will see OnTheGo Sports expand on its partnership with Anytime in Australia by supplying more than 30 individual apparel products to clubs across Singapore, China, India, Japan, Malaysia and The Philippines.
Founded in 2010 by Canberra entrepreneur Mick Spencer, OnTheGo Sports sells custom made sportswear to sporting teams, fitness clubs, aquatic and recreation centres, hotels, education organisations and governments around the world.
The company has grown using a specialised online design system and integrated production and supply processes.
The Canberra Times reported that Spencer and Sales Manager Alicia Shepard completed the Anytime Fitness Asia deal during a recent ACT trade delegation to Singapore, led by ACT Treasurer Andrew Barr and supported by the Canberra Business Council.
The pair worked on site in Singapore to train Anytime Fitness staff about OnTheGo's clothing products and technical accessories.
OnTheGo Sports already has an office in the southern Chinese business capital of Shenzhen where many of its products are made.
Spencer told The Canberra Times “we are so excited to have this partnership with Anytime Fitness Asia.
"It ticks a big item off our strategy to be a supplier to over 50% of the world’s health club market. We know what works, and our products will be a big key to Anytime Fitness’s brand development."
Commenting on the new deal, Anytime Fitness Asia Chief Operating Officer Hugh Gyton said OnTheGo Sport's internal systems and experience were key to the deal.
Gyton explained “OnTheGo are an experienced vendor partner of Anytime Fitness in Australia and come to us with high quality apparel, excellent online ordering systems, and a tested distribution channel.
“They also have great alignment with our values – they’re committed to making a difference to people’s health and wellness.”
OnTheGo also supports international children's charities that promote health and physical exercise in emerging nations, with Spencer adding "we partner with humanitarian organisations to activate programs to engage children in sport programs, that not only enables them to get active, but that also make a meaningful difference in their lives.”
Click here to contact OnTheGo® Sports via their entry in the Australasian Leisure Management Supplier Directory.
1st November 2013 - ASIAN EXPANSION FOR ANYTIME FITNESS
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