Latest News

Back to Latest News back

 

Cairns’ tourism recovery to focus on sport tourism

Cairns’ tourism recovery to focus on sport tourism
January 30, 2012

Far North Queensland's efforts to be rebuild its tourism industry is to include a focus on sports tourism, targetting six sports as potential hosts of national and international events.

Encouraged by the success of last year's AFL match in Cairns, Tourism Tropical North Queensland (TTNQ) Business Events Director Rosie Douglas believes that sport tourism will play a major part in aiding the region's recovery.

Douglas told The Cairns Post "we developed a regional events strategy three years ago and sports tourism was identified as needing more attention, especially now we're having to realign after the Japanese industry fell away.

"Sport was identified as one of the major areas we needed to look at.

"It's broken into two areas - the high-profile events like AFL and also Challenge Cairns where a lot of major athletes take part, and the high participation sports like Masters Games and junior competitions."

Challenge Cairns doubled expectations to yield an economic boost of $7.5 million for the region and Douglas hopes other sports would follow suit.

Among the targeted sports are AFL, cycling, mountain biking, cricket, judo and futsal (indoor five-a-side football).

Major events this year are Queensland Reds v ACT Brumbies (11th February at Barlow Park), Challenge Cairns Triathlon (3rd June) and Richmond Tigers v Gold Coast Suns (14th July at Cazalys).

AFL will come to Cairns for the second time with Richmond-Gold Coast Suns game as part of a three-year deal with AFL Cairns while the Queensland Reds will play a pre Super Rugby season trial against the ACT Brumbies.

Douglas said TTNQ was also close to securing a major masters event which could bring up to 3,000 competitors to the Far North, adding "we're looking at a masters event which would be held every two years."

TTNQ has created a Sports Co-ordinator position through funding from the Queensland Department of Sport and Recreation which will focus on upskilling local sporting bodies to enable them to host high level events.

Douglas suggests that this role will consist of helping North Queensland sporting bodies with activities such as "their marketing strategy or event managing, because most of the staff involved with these sports are volunteers, they don't have the time to do this themselves."

Image: Cazaly's Stadium 

30th November 2011 - CAIRNS ADVANCES PLANS FOR $66 MILLION ‘RECTANGULAR’ SPORTS STADIUM

14th April 2011 - ARCHITECTS APPOINTED FOR CAIRNS CULTURAL PRECINCT 

16th February 2011 - CAIRNS TO BUILD GOSFORD STADIUM REPLICA?

7th September 2010 - ENTSCH WANTS SPORTS FACILITIES IN CAIRNS CULTURAL PRECINCT

6th July 2010 - SPORT TOURISM TAKES CENTRE STAGE

9th June 2009 - SOUTH AFRICA OPENS FIRST STADIUM BUILT FOR 2010 WORLD CUP


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business