Latest News

Back to Latest News back


Cairns ATE sets benchmark for collaboration

Cairns ATE sets benchmark for collaboration
May 10, 2014

The Australian Tourism Exchange 2014 (ATE14) will set a benchmark thanks to unprecedented collaboration involving three tiers of government, destination marketing organisations and a broad cross section of the community, according to Tourism Tropical North Queensland.

TTNQ Chief Executive Alex de Waal said the tourism industry of Cairns & Great Barrier Reef had worked hard to become the first regional destination to host the Australian Tourism Exchange.

de Waal stated “we welcome the 1800 delegates arriving for the southern hemisphere’s largest tourism trade show knowing that an enormous effort has been made to stage an ATE with a difference.

“More than a year of planning has gone into this event with close collaboration by Tourism Australia, Tourism and Events Queensland, TTNQ, the State and Federal Governments, Cairns Regional Council and a long list of tourism, business and community organisations.

“ATE14 will stand out from previous events as the first to involve a whole of community response.

“Sydney, Melbourne, Adelaide and Perth cannot galvanise the community the way we have into focusing on this one event.

“Never before has there been an airport welcome, airport transfers have never been provided for delegates and there has never been entertainment in the morning at hotels.

“This ATE involves so many firsts, including a community engagement commercial, three community competitions, and a community event staged to thank the locals for their support of ATE.

“The community engagement we have achieved for ATE has set a benchmark for the future and proves that Cairns is big enough to put on a great show, but small enough to care about it.

“TTNQ congratulates everyone from the hard working members of the local advisory group formed to engage the community to the volunteers giving up their time to be our region’s ambassadors.

“So many people have gone above and beyond to impress the VIPs of the international travel industry and this will leave a lasting impression of the warm hospitality of Cairns & Great Barrier Reef.”

Cairns Mayor Bob Manning said the collaborative effort to bring ATE to Cairns was to be commended.

Mayor Manning added “Our tourism industry is our region’s primary economic driver and it is through cooperation with TTNQ and the various levels of government that Cairns has achieved the status to earn the right to host this major industry event,” he said.

“I’d like to take the opportunity to thank Tourism Australia and Tourism and Events Queensland for recognising the value of bringing the ATE to Cairns.”

ATE14 has been organised by Tourism Australia in conjunction with Tourism and Events Queensland, and airline partners Virgin Australia and Etihad.

ATE14 runs from 11th to 14th May. Click here to visit the event website.





Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport



NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness


Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues



AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues


iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business