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Business Events Australia launches industry toolkit to support event recovery
Tourism Australia’s specialist unit, Business Events Australia, has today launched a toolkit of assets for the Australian business events industry, as part of a broader recovery strategy to aid the industry following the ongoing impact of COVID-19.
The industry toolkit will provide a ‘one-stop-shop’ for industry to access assets free of charge for use in a broad range of marketing initiatives, from selling Australia’s business events offering, to increasing delegate attendance. Members of the industry will be able to use the range of assets in event bids, pitch presentations, across their social media channels and other promotional platforms.
Assets include 30 and 60 second video vignettes, maps and other marketing collateral promoting key Australian business event destinations; information and fact sheets on funding programs; a social media guide; and logos.
Tourism Australia Executive General Manager of Events, Penny Lion notes “the toolkit has been designed to help drive consideration and conversion of business events (both domestic and international) with the aim of helping the sector recover from the impacts of COVID-19. By providing industry with access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia.”
Assets can be downloaded via the Business Events Australia folder in Tourism Australia’s resource portal: resources.australia.com
11th February 2021 - Tourism Australia launches new campaign to boost business events across Australia
27th February 2021 - Ecotourism Australia continues to call for funding support from Federal Government
19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021
17th November 2020 - Tourism Australia research shows cautious optimism in planning domestic events
23rd March 2021 - Kakadu Tourism focuses on upgrades and revitalisation in 2021
20th March 2021 - Industry Panel formed to chart Queensland tourism industry recovery
19th March 2021 - Australian tourism adds 58,000 jobs since June 2020
19th March 2021 - New Zealand tourism ready to work with Government on industry future
19th March 2021 - 2021 Australian Tourism Exchange to return as hybrid event in June
18th March 2021 - Tourism sector unites for new Sunshine Coast marketing campaign
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