Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Broken Hill tourism industry determined to recover
More than 50 Broken Hill tourism operators and businesses have registered for a tourism accelerator program funded by Broken Hill City Council and Destination Country and Outback.
The program, “Survive and Thrive Through Digital Marketing”, recently launched with a webinar focusing on navigating COVID-19 In the Tourism Industry, which includes an industry panel session featuring Lucy White (Destination Country and Outback General Manager), Petah Devine and Duncan Pickering (Silverton Camels), Michael McIvor (Experience Broken Hill Operations Manager) and Patrick Kreitner (Council’s Senior Tourism Officer).
Broken Hill Council's City Growth Coordinator, Anne Andrews, said the strong response shows Broken Hill businesses are determined to re-emerge once the pandemic passes.
Andrews notes “this has been a fantastic response and demonstrates that the local tourism industry is invested in harnessing opportunities that will grow their business.
“Council has invested in this program as a part of its COVID-19 recovery program to support businesses recovery amidst what has been a significant shock to our local economy.
“The positive attitude that industry has shown by embracing this program ensures that we will bounce back as a destination of choice and continue to provide a 'bucket list' experience for travellers.”
The “Survive and Thrive Through Digital Marketing” program is being delivered by Tourism Accelerator, owned by former local and tourism marketing specialist, Hayden Zammit.
The program includes a series of online masterclasses, educational tools, and support resources to guide tourism operators in specific digital marketing subject areas with a focus on the “It’s Out There” campaign tools.
The “It’s Out There” Campaign was launched in February 2020 and developed by Destination NSW in collaboration with Broken Hill City Council and Central Darling Shire. Assistance in how to utilise the campaign’s industry toolkit, which includes images and videography, will feature in the capability program.
The “It’s Out There” campaign is currently paused due to the COVID-19 travel restrictions but will be re-activated shortly.
Image: Broken Hill Railway and Historical Museum. Credit: Broken Hill City Council
11th May 2020 - Tourism Council WA welcomes tourism recovery guidelines
27th April 2020 - VTIC welcomes new emergency funding for tourism industry
17th April 2020 - Tourism thought leaders consider the impact of COVID-19
9th April 2020 - Heritage project delivers light installations across Broken Hill
31st October 2019 - Parkes Elvis Festival returns to boost economy for regional NSW
21st February 2019 - YMCA Broken Hill Integrated Wellness Centre marks official opening
14th August 2018 - $100 million boost for tourism in regional NSW
24th December 2015 - Funding boost for tourism in Regional NSW
13th December 2013 - $2.25 million funding now available for tourism in regional NSW
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